民国时期美术字在化妆品包装设计中的应用

发布时间：2018-01-11 02:24

本文关键词：民国时期美术字在化妆品包装设计中的应用　出处：《湖北工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：如今,我国化妆品包装设计风格越来越趋向于国际化,包装上的汉字设计也逐渐失去我国特有的民族特征。而随着国货劲吹的潮流日益显著,或许民国时期的设计风格可以借此彰显我们的文化生存权和文化个性。民国时期美术字在化妆品包装上的运用,正好可以彰显中国特色文化,以此为消费者展现人文色彩浓厚的民国时代特征,同时也能引发消费者的民族情结和怀旧情绪。本文按照提出课题、课题研究对象阐述、分析课题、课题应用、总结课题的思路,大体分为五个部分,包含七个章节。第一部分是提出课题,主要运用科学的研究方法对民国时期美术字的历史发展以及国内现状进行阐述,并提出课题。然后明确课题研究目的与意义以及内容与方法,为之后的研究分析做基础;第二部分是课题研究对象阐述,主要是明确民国时期美术字这个概念,以及对其形成的商业美术环境做进一步的了解,从而推理出民国时期美术字的应用价值;第三部分是分析课题,主要从两个方面入手,其一是理论方面,通过对资料文献的整理分析,以及两次加过工后总结出美术字在民国时期的表现形式;其二是从实践方面,运用案例分析法具体分析三种不同的化妆品品牌的美术字在包装设计中的历史发展,从而体现出其重要性;第四部分是课题应用,通过对民国时期美术字分析出的设计方法运用到真实案例气味图书馆的包装设计中,验证和证明本课题提出的设计方法、原则和观点;第五部分是总结与展望,通过以上的分析对课题有一个总结,同时虽有不足,但也提出一些具有前瞻性的建议。本文旨在运用民国时期美术字的表现形式,从化妆品包装设计方面切入,探求民国时期美术字在化妆品包装设计中应用的可行性,希望通过致力于民国时期美术字的研究,引起字体设计师更多的关注,并且提高大众对美术字的审美,从而为消费者、为社会提供更具有民族独立性的美术字,使其汉字设计的发展更加的多元化和多样化。
[Abstract]:Nowadays, the packaging design style of cosmetics in our country tends to be more and more international, and the Chinese character design on the packaging has gradually lost the unique national characteristics of our country. Perhaps the design style of the Republic of China can show our right to cultural survival and cultural personality. The use of fine arts in cosmetic packaging during the period of the Republic of China can precisely highlight the culture with Chinese characteristics. This shows the characteristics of the era of the Republic of China with strong humanistic color for consumers, but also can trigger the national complex and nostalgia of consumers. This paper according to the proposed topics, the subject of research object elaboration, analysis of the subject, the application of the subject. Summary of the idea of the subject, generally divided into five parts, including seven chapters. The first part is to put forward the subject, mainly using scientific research methods to describe the historical development and the current situation of the Republic of China. Then the purpose and significance, contents and methods of the research are defined, which is the basis for the later research and analysis. The second part is the object of study, mainly to clarify the concept of art words in the Republic of China, as well as to make a further understanding of the commercial art environment, so as to infer the application value of the fine arts words in the Republic of China. The third part is the analysis of the subject, mainly from two aspects, one is the theoretical aspects, through the collation and analysis of the literature, as well as after two additional work summed up the art characters in the Republic of China period of expression; The second is from the aspect of practice, using the case analysis method to analyze the historical development of the art characters of three different cosmetics brands in packaging design, so as to reflect its importance; Part 4th is the application of the subject, through the analysis of the Republic of China art word design method applied to the packaging design of the real case smell library, verify and prove the design method, principle and viewpoint of this subject; The 5th part is a summary and prospect, through the above analysis there is a summary of the subject, although there are some shortcomings, but also put forward some forward-looking suggestions. From the aspect of cosmetic packaging design, this paper explores the feasibility of the application of fine arts characters in cosmetic packaging design during the Republic of China, hoping to attract more attention of font designers by devoting themselves to the study of art characters in the Republic of China period. And to improve the aesthetic of art characters, so as to provide consumers and society with more national independence of fine arts characters, so that the development of Chinese character design is more diversified and diversified.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TQ658;TB482

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