药品包装人性化设计研究

发布时间：2018-01-23 23:29

本文关键词： 药品包装人性化设计视觉元素　出处：《湖北工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：当前,卫生部门加快了对药品方面的重视力度,且不难看出当前OTC药品已经成为市场中常见的物品。与此同时,医药行业也开始逐渐引入不同的包装设计理念,打破传统的药品包装设计概念,从药品市场消费者方出发凸显出药品的人性化和情感化,同时强调人性化与安全性相结合,给予患者更多视觉上的安慰和心理关怀。由此可见,与其他商品包装相比,药品包装不仅仅要求从文字上、情感上、结构上进行规划和设计,还需要重视患者的人文情感与心理需求。在这种情况下,本文从包装设计、医药产品生产、视觉设计心理学等理论出发,将所学理论充分应用到实践中,同时立足相关文献研究成果基础上,对药品包装设计展开一系列研究。在本文的研究过程中,为了促使当前设计方案更加合理有效,本文借鉴其他成功的药品包装设计方案,总结出最适合当前相关研究的药品包装设计经验与方案,并且采取实地调研的方法收集更多与研究相关的包装素材。通过本文的研究得到以下结论:第一,完美的药品包装设计要与一般商品的包装设计有所区分,比如要在基本的外观设计、色彩选择、文字应用及版面组合基础上,凸显出药品独特的安全性和合理性,从设计的角度出发强调药品包装设计的人性化、安全性等,让更多药品消费者内心感到满意。第二,包装的图、包装的色彩、包装的规划与组合、广告等等务必要起到一定的安慰消费者的样子,从正面缓解消费者对于药品的恐惧感。同时,还需要从不同类型药品包装设计需求出发。第三,本文从美学角度与包装设计出发,首先在定义药品包装、包装作用基础上,对药品包装设计人性的视觉要素进行了罗列与分析,从而进行不同药品设计的对比,提出图形、文字、色彩等因素对于药品包装设计的重要性,最后从儿童与女性药品包装为例,完成药品包装设计的人性化实践。
[Abstract]:At present, the health sector has accelerated the attention to drugs, and it is not difficult to see that the current OTC medicine has become a common item in the market. At the same time. Pharmaceutical industry also began to gradually introduce different packaging design concepts, breaking the traditional concept of drug packaging design, from the drug market consumers to highlight the humanization and sentiment of drugs. At the same time, it emphasizes the combination of humanization and safety, gives patients more visual comfort and psychological care. Thus, compared with other commodity packaging, pharmaceutical packaging not only requires from the text, emotional. Structural planning and design, but also need to pay attention to the humanistic feelings and psychological needs of patients. In this case, this paper from packaging design, medical products production, visual design psychology and other theories. The theory will be fully applied to practice, at the same time based on the results of relevant literature research, a series of research on drug packaging design. In the course of this study. In order to promote the current design scheme more reasonable and effective, this paper draws lessons from other successful drug packaging design schemes, summarizes the most suitable for the current relevant research experience and plan of drug packaging design. Through the research of this paper, the following conclusions are drawn: first, the perfect packaging design of medicine should be distinguished from the packaging design of general commodities. For example, on the basis of basic design, color selection, text application and layout combination, the unique safety and rationality of drugs should be highlighted, and the humanization of drug packaging design should be emphasized from the point of view of design. Safety and so on, let more drug consumers feel satisfied. Second, packaging graphics, packaging color, packaging planning and combination, advertising and so on must play a certain comfort to consumers look. At the same time, we also need to start from the different types of drug packaging design needs. Third, this article from the aesthetic point of view and packaging design, the first in the definition of drug packaging. On the basis of packaging function, the visual elements of human nature of drug packaging design are listed and analyzed. Color and other factors are important to drug packaging design. Finally, taking children and women drug packaging as examples, the humanized practice of drug packaging design is completed.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TQ460.69

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