模特大赛活动策划的研究

发布时间：2018-03-16 10:48

本文选题：模特大赛　切入点：活动策划　出处：《武汉纺织大学》2017年硕士论文　论文类型：学位论文

【摘要】：模特是一场的服装表演最为重要的组成部分之一,需要对服装有充分的理解再通过优美的肢体语言,来展示服装的功能、款式、造型,将款式、风格各异的服装效果表现出来,表达出对于生活的态度,引导人们对时尚文化的认同。模特大赛作为一种时尚活动,在时尚行业中承担着十分重要的使命,要在众多参赛模特中挖掘出最具特色的模特新秀、培养模特行业内的未来之星并进行大力推广,或者评选出时尚行业中的最具价值的模特授并予名模称号。模特大赛活动策划是决定一场赛事是否能够成功的重要因素,大赛所呈现出的所有效果都是基于策划的基础上才能形成。它是对一场模特大赛的总体计划和统筹,是即将举办一场赛事活动之前的预先斟酌和构思。现阶段,模特大赛举办的数量越来越多,而参赛人数却是有限的。知名模特大赛影响力强,参赛选手人数众多,新兴的模特大赛确出现无报名人数少,推广力度弱,招商难等问题,究其原因,就是因为赛事目标不明确、评判方式不公正、前期宣传力度不强、后期推广力度不够,影响了赛事自身的吸引力,其根本问题就是大赛的影响力不够,活动策划专业性不强,甚至是没有策划。这就导致了参赛人数的逐年递减,媒体曝光率下降,赞助商对其失去信心。要想改变这一现状,就要着重从策划方面入手,对赛事各个阶段进行详细的分析并作出预先的构思,明确赛事目标,设计大赛创意构思,确保大赛能够在公平公正的条件下进行,加大赛事前期的宣传力度和后期的报道推广,这样一来,不仅能吸引更多的优秀选手参赛,更能够提高模特大赛的专业性和权威性。基于此,本文将在现有的学术成果的基础上,通过文献调研、访谈和案例分析等方法,并尝试结合一些传播学原理来分析模特大赛活动策划。
[Abstract]:Models are one of the most important parts of a costume show. They need to have a good understanding of clothing, and through beautiful body language, they can display the functions, styles, shapes, styles and styles of clothing. Express an attitude towards life and guide people to identify with fashion culture. As a fashion activity, the model contest is undertaking a very important mission in the fashion industry. It is necessary to excavate the most distinctive model rookie among the many models participating in the competition. Train and promote the future stars in the modeling industry, or select the most valuable models in the fashion industry to be awarded the title. Model competition planning is an important factor in determining the success of an event. All the effects presented in the competition are based on planning. It is the overall plan and coordination of a model contest, and it is the pre-consideration and conception of the upcoming event. At this stage, The number of models held in the competition is increasing, but the number of participants is limited. The famous model competition has a strong influence and a large number of contestants. The emerging model competitions do not have a small number of applicants, weak promotion efforts, difficulties in attracting investors, and so on. The reason is that the objectives of the tournament are not clear, the way of evaluation is unfair, the early stage of propaganda is not strong, and the later stage of promotion is not strong enough, which has affected the attraction of the tournament itself. The fundamental problem is that the influence of the contest is not enough. The event planning is not professional or even unplanned. This has led to a decline in the number of participants year by year, a decline in media exposure and a loss of confidence on the part of sponsors. If you want to change this situation, you should focus on planning. Detailed analysis of each stage of the event and make a pre-conceived, clear game objectives, design creative ideas, to ensure that the contest can be carried out under fair and equitable conditions, increase the early stage of the event and the promotion of the report, In this way, it can not only attract more outstanding contestants, but also enhance the professionalism and authority of the model contest. Based on this, this paper will use literature research, interviews and case studies on the basis of existing academic achievements. And attempts to combine some communication theory to analyze the model contest activity plan.
【学位授予单位】：武汉纺织大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS942.5-2

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