高级定制服装中“形”与“情”的关联设计研究

发布时间：2018-04-20 04:23

本文选题：高级定制服装 + 服装样式　；参考：《浙江理工大学》2017年硕士论文

【摘要】：目前国内高级定制服装行业的消费市场呈现出非常强劲的发展趋势,高级定制服装个性化需求在不断增长。一方面,高级定制的消费群体在定制过程中,所追求的服装舒适性逐渐延伸到精神层面的情感需求上;另一方面,面对这些需求的变化,国内的高级定制企业也希望,在男装高级定制原先追求精准的测量、严苛的版型、制作工艺的基础上,有更多的突破。因为男人也有“情感化”的需求,本文试图从设计思想到设计过程等融入“情感”因素,把“情”与“形”完美结合在一起,从而为男装高级定制注入新的活力。本课题研究的重点是基于心理学、服装设计学和服装美学的核心理论,站在高级定制设计师的视角上,展开分析高级定制服装中“形”与“情”的概念、它们之间的关联性设计以及“形”与“情”之间的相互匹配。根据消费者的情感需求,找寻最佳的服装样式的表达方式,提出新的设计方法及其规律,希望通过这些设计方法让高级定制企业可以提供最优质的个性化服务。通过查找与本论文研究内容相关的大量文献,对高级定制企业客户群样本进行实时调查、定位分析研究,找出高级定制“形”与“情”关联性设计的最大因子是消费者的情感。本文试图通过研究如何把人的情感根植于服装样式的载体上,如何把“情”载入到服装的“形”的变化上。能给消费者带来全新的设计体验,为国内的高级定制企业提供设计参考。在通过上述内容调研分析的基础上,得出通过高级定制西服中“形”的转换与搭配所引发的“情”的变化规律。并在此规律的指导下,根据高级定制客户群情感诉求的类别以及个性化着装需求、针对高级定制客户群体的生活场景和遵循国际TPO原则综合考虑,能快速找准客户的生理和心理需求,做出吻合高级定制消费群的个性化设计方案和搭配方案。
[Abstract]:At present, there is a very strong development trend in the consumer market of the domestic couture industry, and the demand for the individuation of the couture is increasing. On the one hand, in the process of customization, the clothing comfort of the high-order consumers gradually extends to the emotional needs of the spiritual level; on the other hand, in the face of the changes of these needs, the domestic high-order enterprises also hope, In the men's couture high-grade customization originally pursues the accurate measurement, the strict layout, the manufacture craft foundation, has the more breakthrough. Because men also have the demand of "emotion", this article attempts to integrate "emotion" factor from design idea to design process, combine "emotion" and "shape" perfectly, thus infuse new vigor for men's couture couture couture. Based on the core theories of psychology, fashion design and clothing aesthetics, this paper analyzes the concepts of "form" and "feeling" in the high-order fashion from the perspective of the high-order designer. The design of the relationship between them and the matching between the form and the feeling. According to the emotional needs of consumers, the best expression of clothing style is found, and a new design method and its rules are put forward. It is hoped that through these design methods, high-grade custom-made enterprises can provide the best personalized service. By looking up a large number of documents related to the content of this paper, we conduct a real time investigation on the customer group samples of high order customization enterprises, and find out that the biggest factor in the design of the relationship between the "shape" and "emotion" of the advanced customization is the consumer's emotion. This paper attempts to study how to root people's emotion on the carrier of clothing style and how to load "emotion" into the change of clothing "form". Can bring a brand-new design experience to consumers, and provide design reference for domestic high-grade customization enterprises. On the basis of the investigation and analysis of the above contents, the changing law of "emotion" caused by the transformation and collocation of the "shape" in the high-grade custom-made suit is obtained. Under the guidance of this rule, according to the category of emotional appeal and the individual dress demand of the customer group, the comprehensive consideration is given to the life scene of the customer group and the international TPO principle. Can quickly find out the physiological and psychological needs of customers, and make personalized design and matching scheme.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS941.2

【参考文献】