基于消费者审美取向的毛针织服装色彩设计方法研究

发布时间：2018-04-29 11:14

本文选题：毛针织服装 + 设计　；参考：《浙江理工大学》2017年硕士论文

【摘要】：随着时尚潮流和工艺技术的快速发展,毛针织服装的设计理念和设计手法在不断更新,人们的消费观念已经从传统意义上的注重毛针织毛衫产品功能方面向产品的设计艺术化和个性化方面转变,这就要求毛针织服装产品在设计的艺术审美性上有所创新和提高,以此来满足消费者的需求。虽然国内毛针织行业已经同世界针织行业接轨,但仍然存在品牌多、名牌少、风格单一、产品设计手法同质化、设计要素的形式语言审美性不高等问题。因此,如何将消费者对毛针织服装的审美意识和需求融入到产品设计当中,结合针织服装的设计要素进行需求转化,最终使得具有高度审美性的产品与消费者需求相匹配,是目前毛针织服装设计亟待解决的问题。文章通过对国内外品牌针织服装的设计现状、产品设计特征进行分析对比,找出我国针织服装在色彩设计艺术审美性、形式语言运用方面存在的问题。同时通过国内消费者对针织服装审美需求的调研分析,总结出色彩在消费者对针织服装审美需求以及对品牌的识别度上占比较大,并以此为主线,结合其他设计要素(如纱线、图案、组织、廓形)与色彩的影响关系进行设计探究,寻求针织服装色彩设计的方法。课题涉及到毛衫设计基本原理、色彩三要素中明度和纯度运用技巧、色彩推移的方法、图案构图技巧、形式美法则理论、色彩对服装结构与人体造型的作用等学科知识,从色彩的运用方法以及其他设计元素与其的相互关系入手,对国内毛针织服装产品的色彩设计进行多方位的相关性探究,期望对我国毛针织服装在色彩设计形式语言的艺术审美表现上有所启发。
[Abstract]:With the rapid development of fashion and technology, the design concept and design technique of woolen knitted garments are constantly updated. People's consumption concept has changed from paying attention to the function of woolen sweater product in the traditional sense to the artistic and individualized design of the product, which requires some innovation and improvement in the artistic aesthetic of the design of wool knitted garment product. In order to meet the needs of consumers. Although the domestic wool knitting industry has been in line with the world knitting industry, there are still many brands, less famous brands, single style, homogenization of product design techniques, and low aesthetic quality of formal language of design elements. Therefore, how to integrate consumers' aesthetic consciousness and demand of wool knitted clothing into the product design, and combine the design elements of knitted clothing to transform the demand, finally make the highly aesthetic products and consumer needs match. It is an urgent problem to be solved in the design of woolen knitted garments. Based on the analysis and comparison of the present design situation and product design characteristics of the domestic and foreign brand knitted clothing, the problems in the artistic aesthetic and formal language application of the color design of our country's knitted clothing are found out in this paper. At the same time, through the investigation and analysis of domestic consumers' aesthetic demand for knitted clothing, it is concluded that color occupies a large proportion of consumers' aesthetic demand for knitted clothing and the recognition of brands, and takes this as the main line, combining with other design elements (such as yarn, yarn, yarn, yarn, etc.) The relationship between pattern, organization, profile) and color is studied, and the method of color design of knitted garment is sought. The subject involves the basic principles of sweater design, the application skills of brightness and purity in the three elements of color, the method of color progression, the technique of pattern composition, the theory of formal beauty, the effect of color on the structure of clothing and the shape of human body, and so on. Based on the application method of color and the relationship between other design elements and it, the correlation of color design of domestic woolen knitted clothing products is discussed. It is expected to enlighten the artistic aesthetic expression of the formal language of color design in wool knitted clothing of our country.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS941.2

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