基于动漫形象的儿童玩具设计研究

发布时间：2018-05-04 15:19

本文选题：动漫形象 + 儿童玩具　；参考：《湖北工业大学》2017年硕士论文

【摘要】：当今社会,育儿教育已经成为了每个家庭的必修课,而“如何充分运用现代科技手段,更加科学合理的育儿”更是成为了人类社会发展中长期日新月异、实时备受瞩目的焦点。进入20世纪以来,儿童玩具,作为启迪和引导孩子的智力发育、习惯养成和能力训练的工具,越来越成为许多设计者、生产商和销售商中的“金元宝”、“发财树”,在儿童玩具被引入工业化、产业化之后,从功能定位、产品种类、文化层次、适用人群等各个方面都进行了飞速的发展和更新换代,可以说儿童玩具的生存和发展从一定程度上代表了时代的进步和文化的传播方向,越来越多的孩子家长开始关心、关注和更加科学合理的选择、使用儿童玩具,儿童玩具也给千千万万的孩子带去了欢乐、知识和人生启蒙。随着儿童玩具市场的扩大和需求的提升,各种新鲜的元素被吸收和融入到其中,相得益彰、互惠共赢。动漫,作为新时期信息化、数字化领域快速发展的新型产物,具有很强的时代性和感召力,也被引入到了儿童玩具之中,并以其特有的魅力发挥着积极的推动作用,使许多的儿童玩具更富文化色彩、喜剧色彩,更富有教育和现实意义。丰富的动漫形象可以为产品设计师提供更多新鲜活泼的设计元素,通过动漫剧情可以提升玩具品牌的艺术价值与收藏价值;同时,玩具广阔的市场及它具有的趣味性和功能性,为国产动画创造新的传播平台,提高原创动画片的知名度。通过学习和研究,笔者感到基于动画形象的儿童玩具设计潜力无限。如果紧跟时代潮流,以弘扬中国民族文化和时代主旋律为契机,与科学先进技术为导向,更加合理的运用好动漫元素,就是一项值得深究和探讨的长期性工程。本文以“动漫形象在儿童玩具设计中的运用”为主题,剖析当前全球儿童动漫玩具市场的现状、竞争情况,对发展非常成熟的美国和日本的动漫玩具产业的经验进行总结,用对比法分析出我国儿童动漫玩具产业面临的困境及归因,并针对实际问题,以现有资源和平台,论述了动漫形象在儿童玩具设计中的应用,以及基于动漫形象的儿童玩具设计原则和如何自主创新。全文以市场调查、理论分析、实践案例为主体,用简单直观的语言,旨在为国内儿童玩具开发设计者提供新的创作思路和空间,既为国内玩具市场带来新的生机和活力,同时更为民族文化振兴发展注入新鲜血液和原动力。
[Abstract]:Nowadays, parenting education has become a compulsory course for every family, and "how to make full use of modern scientific and technological means, more scientific and reasonable parenting" has become the focus of human society development with each passing day for a long time. Since the beginning of the 20th century, children's toys, as a tool to enlighten and guide children's intellectual development, habit development and ability training, have become more and more "golden treasure" and "wealth tree" among many designers, producers and marketers. After the introduction of children's toys into industrialization and industrialization, they have been rapidly developed and updated from various aspects, such as function orientation, product types, cultural levels, applicable people, etc. It can be said that the survival and development of children's toys represent to a certain extent the progress of the times and the direction of cultural transmission. More and more parents of children begin to care, pay attention to and make more scientific and reasonable choices and use children's toys. Children's toys also bring joy, knowledge and enlightenment to millions of children. With the expansion of the children's toy market and the promotion of demand, all kinds of fresh elements are absorbed and integrated into each other, mutually beneficial and win-win. Animation, as a new product of rapid development in the field of information and digitization in the new era, has strong epochal and charismatic power, and has also been introduced into children's toys, and has played a positive role in promoting it with its unique charm. Many children's toys are more cultural, comic, educational and practical. Rich animation image for product designers to provide more fresh and lively design elements, through the animation plot can enhance the artistic value of toy brands and collection value; at the same time, the broad market toys and its interesting and functional, For domestic animation to create a new dissemination platform, improve the popularity of original animation. Through study and research, the author feels that the children's toy design potential based on animation image is limitless. If we follow the trend of the times, take the opportunity of carrying forward the Chinese national culture and the main melody of the times, and use the advanced science and technology as the guidance, it is a long-term project worthy of further study and discussion. Based on the theme of "the Application of Animation Image in Children's Toy Design", this paper analyzes the current situation and competition of the global children's cartoon toy market, and summarizes the experience of developing the very mature animation and toy industry in the United States and Japan. This paper analyzes the predicament and attribution of children's cartoon and toy industry in China by contrast method, and discusses the application of cartoon image in children's toy design with existing resources and platforms. And based on the animation image of children toys design principles and how to innovate independently. Based on market investigation, theoretical analysis, practical cases and simple and intuitive language, this paper aims to provide new creative ideas and space for domestic children's toy development designers, which will bring new vitality and vitality to the domestic toy market. At the same time, more national cultural revitalization and development into fresh blood and momentum.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS958.02

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