Normcore服装风格初探

发布时间：2019-03-11 13:48

【摘要】：Normcore作为一种服装风格,是2014年Google公布的搜索率最高的时尚词汇。它是一个合成词,是指以平凡而且一般性的东西为核心,代指平凡但是有思想的着装风格,其特点是简单平淡、舒适易穿以及中性化。Normcore服装风格在全世界范围内的广泛流行,具有其必然性,文章就这种必然性进行了探讨。从造型元素、色彩元素、面料元素、图案元素探究了何为Normcore风格,通过对Normcore服装风格的形成原因进行了社会文化与人类生活理念两个方面的深入探究,社会文化因素也可看作是客观因素,包括运动健身风潮的兴起使得运动风格服装发展迅速;信息技术发展已经波及到了服装行业;青年亚文化作为一股不可忽视的力量,一直对时尚潮流的变迁起着一定的作用。人类生活理念因素也就是主观因素,Normcore风格呈现出的中性化受到了当下女权主义发展的影响;Normcore风格呈现出反品牌的特性;Normcore风格所呈现出的对平凡普通的向往不同于以往消费者的求异心理。希望通过本文能使更多的人对Normcore服装风格有宏观以及微观上的认识,从而能透过一种服装现象看到其背后的本质,一种潮流的变迁往往是整个社会的共同作用。一种当下流行的时尚趋势,导致它的暗涌可能并不就来自当下。服装作为“衣食住行”中的首位,不仅影响着社会,更是社会文化变迁的风向标。通过对Normcore风格的研究而对当下设计与现代社会的问题展开分析与讨论,进行相关的文献收集与阅读,并通过案例比较等多种研究方法对这个主题进行全面综合分析,探究与中国造物审美的趋同之处。最后提出了相关的建议与可延续的思考方向。希望因此能够唤起人们对绿色设计、对创新的重新认识,以一种联系且可持续的观点看待其在现代社会中的生存情况。
[Abstract]:As a fashion style, Normcore is the most popular fashion term published by Google in 2014. It is a composite word that refers to a simple but thoughtful style of dress with the core of something ordinary and general, characterized by simplicity, comfort, and neutralization. Normcore clothing style is popular all over the world. Has its inevitability, this article carries on the discussion to this kind of inevitability. From the modeling elements, color elements, fabric elements, pattern elements to explore what is Normcore style, through the formation of Normcore clothing style of the reasons for the formation of two aspects of social culture and human life in-depth exploration. Social and cultural factors can also be regarded as objective factors, including the rise of sports and fitness trends make the development of sports style clothing rapid; The development of information technology has spread to the garment industry, and the youth subculture, as a force that can not be ignored, has been playing a certain role in the change of fashion trend. Human life idea factor is subjective factor, the neutralization of Normcore style is influenced by the development of feminism at present, Normcore style shows anti-brand characteristic, and Normcore style shows anti-brand characteristic, and Normcore style is influenced by the development of feminism at present. Normcore style shows that the ordinary longing for ordinary is different from the consumer's psychology of seeking differences in the past. It is hoped that this paper can make more people have a macro-and micro-understanding of Normcore clothing style, so as to see the essence behind it through a kind of clothing phenomenon, and the change of a kind of trend is often the common action of the whole society. A fashion trend that leads to it may not come from the moment. Clothing, as the first place in clothing, food, housing and transportation, not only affects the society, but also is the vane of social and cultural changes. Through the study of Normcore style, this paper analyzes and discusses the problems of current design and modern society, collects and reads the relevant documents, and makes a comprehensive and comprehensive analysis of this subject through the comparison of cases and other research methods. Explore and Chinese creation aesthetic convergence. Finally, some suggestions are put forward and the direction of thinking can be continued. It is hoped that it will evoke a new understanding of green design and innovation and view its existence in modern society from a linked and sustainable point of view.
【学位授予单位】：北京服装学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS941.2

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