基于文化意象的产品设计方法研究

发布时间：2018-04-05 07:51

本文选题：文化意象　切入点：卡诺模型　出处：《浙江大学》2017年博士论文

【摘要】：在竞争激烈的全球化市场当中,大多数产品的识别性正开始慢慢消失,不同国家的产品设计师和企业都在积极探索自己的产品发展方向。近几年,我国的文化创意与设计服务等相关行业正处于积极发展的状态。但依然存在着创意表达不充分,文化设计经验短缺,广袤的文化资源没有被大众挖掘,以及文化附加效益得不到充分体现,文化产业产值上升空间提升乏力等一系列问题1]。例如,大多数产品对于传统文化元素的应用比较肤浅,传统符号大多被粗暴地“移植”,设计师在优化产品的时候缺乏深入思考,产品设计的目的只是为了起视觉吸引的效果,而不是去关注内容创新[2]。并且在整个创作过程中,基本凭借设计师自身能力和经验去完成,其创新方法和程式是相对零散和扁平的。为了解决上述问题,本文提出了基于文化意象的产品设计方法研究,应用文化层次理论、卡诺模型、解释结构模型、情境模型、行为交互模型、交互式遗传算法等方法,构建文化意象之于文化产品的认知研究体系,构建基于行为层次情境模型的文化产品设计方法和构建文化产品交互式进化系统。基于文化意象的产品设计方法研究主要包括三个部分,这三个部分也是文章的核心所在。第一部分:通过文化层次理论对传统文化意象进行属性分层,结合卡诺模型,解释结构模型分析文化意象与产品满意度之间的影响关系,文化意象属性间的相互影响关系,得到文化意象之于文化产品的认知研究体系,这部分研究可以加强文化产品设计的效能,让设计师明白文化意象作用于产品的机制。第二部分:进一步挖掘文化意象对产品的深层影响机制,从行为层次出发研究产品设计的交互情境,构建基于行为层次交互情境的文化产品设计模型,包括行为交互需求、需求知识转移、评估反馈、优化迭代等一系列过程。设计师可以按照模型所得到的结论,设计出在行为层次具有良好文化意象表达的产品。第三部分:将文化产品的设计过程与进化计算中的交互式遗传算法,神经网络算法相结合,利用算法的优化能力,将文化产品造型编码进行变异、交叉、选择,以获得用户偏好的文化产品造型。通过构建文化产品交互式进化系统,提升文化产品的设计效率和创新能力。本文所提出的方法为文化产品的形象塑造和文化产品的创新设计提供新的思路和方法路径,对相关的设计研究进行了补充。另外,本文以时钟,手表这类产品作为文化产品的设计对象,结合文中所提出的方法和系统进行创新设计,其成果验证了方法的有效性。最后,本文还展望了针对基于文化意象设计的理论应用的后续研究方向。
[Abstract]:In the competitive global market, the identifiability of most products is beginning to slowly disappear, product designers and enterprises in different countries are actively exploring their own product development direction.In recent years, China's cultural creativity and design services and other related industries are in a positive state of development.However, there are still a series of problems, such as inadequate creative expression, lack of cultural design experience, vast cultural resources not being excavated by the public, and cultural additional benefits not fully reflected, and the cultural industry output value rising and weak, and so on.For example, the application of most products to traditional cultural elements is superficial, traditional symbols are mostly roughly "transplanted", designers lack in-depth thinking when they optimize their products, and the purpose of product design is only to produce the effect of visual attraction.Instead of focusing on content innovation [2].And in the whole creation process, basically depends on the designer own ability and the experience to complete, its innovation method and the program is relatively scattered and flat.In order to solve the above problems, this paper puts forward the methods of product design based on cultural image, applying cultural hierarchy theory, Carnot model, explanatory structure model, situational model, behavioral interaction model, interactive genetic algorithm and so on.The cognitive research system of cultural images on cultural products, the design method of cultural products based on behavioral hierarchical situation model and the interactive evolutionary system of cultural products are constructed.The research of product design method based on cultural image mainly includes three parts, which are also the core of the article.The first part is to analyze the influence relationship between cultural image and product satisfaction, and the mutual influence relationship between cultural image attribute and product satisfaction degree, combined with Carnot model, through the theory of cultural hierarchy, and explains the influence relationship between cultural image and product satisfaction, and the relationship between cultural image attribute and product satisfaction, combining with Carnot model.The cognitive research system of cultural image on cultural product is obtained. This part of research can strengthen the efficiency of cultural product design and let designers understand the mechanism of cultural image acting on product.The second part: further excavating the deep influence mechanism of the cultural image on the product, studying the interactive situation of product design from the behavior level, constructing the cultural product design model based on the interactive situation of the behavior level, including the interaction demand of the behavior.A series of processes such as knowledge transfer, evaluation feedback, optimization iteration and so on.According to the conclusions of the model, designers can design products with good cultural image expression at behavioral level.The third part: combining the design process of cultural products with interactive genetic algorithm and neural network algorithm in evolutionary computation, using the optimization ability of the algorithm, the cultural product modeling coding is mutated, crossed and selected.To obtain user preference for cultural product modeling.By constructing the interactive evolutionary system of cultural products, the design efficiency and innovation ability of cultural products are improved.The method proposed in this paper provides a new way of thinking and method for the image shaping of cultural products and the innovative design of cultural products, and complements the relevant design research.In addition, this paper takes the products such as clock and watch as the design object of cultural products, and combines the methods and systems proposed in the paper to carry out innovative design. The results show that the method is effective.Finally, this paper also looks forward to the future research direction of the theory application based on cultural image design.
【学位授予单位】：浙江大学
【学位级别】：博士
【学位授予年份】：2017
【分类号】：TB472

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