互联网社交应用产品设计方法与评测模型

发布时间：2018-07-02 09:50

本文选题：社交应用 + 评测模型　；参考：《浙江大学》2017年博士论文

【摘要】：本文以互联网社交应用产品设计方法和评测模型为题,从社交需求理论出发,借鉴社会心理学研究中有关社交需求的经典研究成果,结合交互设计和产品设计理论研究虚拟世界中人们的社交需求、社交活动和社交感受,探索互联网社交应用产品的评测模型和设计模式。主要运用了文献调研法、统计分析法和质性研究等研究方法。研究过程方面,首先通过文献调研分析理顺研究思路,制定研究计划,设计问卷模型和调研问卷。对问卷中的质性因素和量化指标进行分门别类,通过调查问卷、访谈、抽样调查等手段获得调研数据。运用统计方法从第一阶段调查结果分析中得出初步研究成果,然后根据问卷模型设计新的调查问卷分析具体的社交应用,根据统计分析结果设计初步的评测模型。接着通过交叉分析验证或调整模型中相应指标的权重,并建立评测模型的矩阵算法。再用矩阵算法对不同的社交应用进行对比评测,验证模型的效度和信度。最后,通过对比评测和设计对比实验验证设计模式的有效性和有效程度。研究完成了互联网社交应用产品DPCF问卷模型,提出了 SFT互联网社交应用产品评估模型,和基于评估模型的SFT社交应用设计模式。达到了既定的研究目标,取得了预期的研究成果。研究发现,基于社交需求和自然交互行为的互联网社交应用设计评测方法和设计模式,从人的存在、发展、交往本质需求出发,将偏向认知的交互设计研究和偏向交互体验的设计理论与社会心理学研究有机的结合起来,可以更为全面、清晰、有效的对现有的社交应用进行评估,可以为社交应用的优化和新产品的开发迭代提供快速有效的方法。社交应用评测模型和设计模式的研究提出了一种新的研究视角,丰富了互联网社交应用产品的数字化设计理论;为广大用户在虚拟世界里更好的完成社交活动和自我实现提供了可能;为设计师和开发者提供了一种创新、高效的设计方法。
[Abstract]:Based on the theory of social demand and the design method and evaluation model of social application products on the Internet, this paper draws lessons from the classical research results of social needs in social psychology. Based on the theory of interactive design and product design, this paper studies the social needs, social activities and social feelings of people in virtual world, and explores the evaluation model and design pattern of social application products on the Internet. Mainly used the literature research method, the statistical analysis method and the qualitative research and so on research method. In the research process, firstly, through the literature research analysis to straighten out the research thought, formulate the research plan, design the questionnaire model and the survey questionnaire. The qualitative factors and quantitative indexes in the questionnaire are classified, and the survey data are obtained by means of questionnaire, interview, sample survey and so on. The preliminary research results are obtained from the analysis of the results of the first stage of the survey by using statistical methods. Then a new questionnaire is designed according to the questionnaire model to analyze specific social applications and a preliminary evaluation model is designed according to the results of the statistical analysis. Then, the weight of the corresponding index in the model is verified or adjusted by cross-analysis, and the matrix algorithm for evaluating the model is established. The validity and reliability of the model are verified by comparing and evaluating different social applications with matrix algorithm. Finally, the validity and effectiveness of the design pattern are verified by contrast evaluation and design contrast experiment. The DPCF questionnaire model of Internet social application product is completed, and the evaluation model of SFT Internet social application product and the design pattern of SFT social application based on evaluation model are proposed. Has achieved the established research goal, obtained the anticipated research result. It is found that the evaluation methods and design patterns of Internet social application design based on social needs and natural interaction behavior are based on the essential needs of human existence, development and communication. Combining the design theory of biased cognitive interaction design and biased interactive experience with the research of social psychology, we can evaluate the existing social applications more comprehensively, clearly and effectively. It can provide a fast and effective method for the optimization of social applications and the development iteration of new products. The research of social application evaluation model and design pattern brings forward a new research angle, which enriches the digital design theory of Internet social application products. It provides the possibility for users to accomplish social activities and self-realization better in the virtual world, and provides an innovative and efficient design method for designers and developers.
【学位授予单位】：浙江大学
【学位级别】：博士
【学位授予年份】：2017
【分类号】：TB472

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