中德当代海报视觉文化比较研究
发布时间：2018-08-23 07:53
【摘要】：世界现代海报艺术诞生至今,已经走过了一百多年的历史。海报视觉文化研究本身来看,“媒介”、“文献”、“艺术”这三种特质,共同形成了今天的海报视觉文化,海报视觉文化应该从视觉文化作为一种阐释策略的角度出发,采用多学科交叉的方式分析海报艺术作为“媒介”、“文献”和“艺术”的交互特性,关注海报设计的社会语义、图像内涵、历史价值和艺术意图。这样一来,海报视觉文化研究成为一个开放的,具有时代广度的课题,可以挖掘的研究内容十分丰富。本文从视觉文化研究的角度,对当代中国与德国两国海报设计的一些列问题进行的较为详细的对比论述,侧重点放在海报文化理论与文化形态的分析研究之上。本文分为四个具体内容,首先尝试定义海报视觉文化的概念与研究角度和研究方法,以大量的事实材料与访谈内容作为论述基础。其次,对比论述了当代全球化语境下中德海报文化存在的共性特征。第三,从历史看当代,借以中德两国海报发展的历史分析当代海报发展的差异。最后,较为详细的对比论述了中德两国当代海报发展中的视觉文化特性,分为五个论证角度:1,视觉文化思维;2,逻辑语义特征与审美形态;3,传统文化观念;4,文字视觉文化特质;5,社会性公共领域认知差异。就中德当代海报设计的共性来看,时代背景无疑是造就这一共性的基础和条件,信息化时代使得中德当代海报图形语言存在着相同的全球价值观,这一价值观既体现在海报的视觉表达语言上,也体现在视觉文化内涵的意识形态中,同时还体现在时代因素所导致的海报创作的视觉转向。就中德当代海报视觉文化中的差异性来看,中国与德国当代海报视觉文化还存在着明显的由文化差异带来的不同之处。海报视觉文化的研究必须建立在对文化普遍性尊重的沟通之上,寻找一种建立在双方视觉文化深刻认知的基础之上的,能够相互沟通理解的视觉语言,从而更好的探寻中国未来设计的文化发展方向,以期形成“中国式”设计语言与当代设计思潮。
[Abstract]:The modern poster art in the world has gone through more than 100 years of history since its birth. The study of poster visual culture itself, "media", "literature", "art" these three characteristics, together formed today's poster visual culture, poster visual culture should be from the perspective of visual culture as an interpretation strategy. This paper analyzes the interactive characteristics of poster art as "medium", "literature" and "art" in a multidisciplinary way, and pays attention to the social semantics, image connotation, historical value and artistic intention of poster design. As a result, the study of poster visual culture has become an open topic with a wide range of times. From the perspective of visual culture, this paper makes a detailed comparative study of some problems in poster design between contemporary China and Germany, focusing on the analysis and study of poster culture theory and cultural form. This paper is divided into four specific contents. Firstly, this paper tries to define the concept, research angle and research method of poster visual culture, which is based on a large number of factual materials and interviews. Secondly, it compares the common features of poster culture between China and Germany in the context of contemporary globalization. Thirdly, from the historical point of view, the history of poster development in China and Germany analyzes the differences of contemporary poster development. Finally, the author compares the visual and cultural characteristics of contemporary poster development between China and Germany in detail. It is divided into five argumentation angles: 1, visual cultural thinking 2, logical semantic features and aesthetic forms 3, traditional cultural concepts 4, visual cultural characteristics of characters 5, cognitive differences in social public domain. From the point of view of the commonness of contemporary poster design between China and Germany, the background of the times is undoubtedly the basis and condition for bringing up this commonness. The information age makes the contemporary poster graphic language of China and Germany have the same global values. This value is embodied not only in the visual expression language of posters, but also in the ideology of visual cultural connotation, and also in the visual turn of poster creation caused by the times. From the point of view of the difference between Chinese and German contemporary poster visual culture, there are obvious differences between Chinese and German contemporary poster visual culture. The study of poster visual culture must be based on the communication of respect for the universality of culture, and seek a visual language based on the profound cognition of visual culture between the two sides, which can communicate and understand each other. In order to better explore the direction of cultural development of Chinese design in the future, in order to form "Chinese style" design language and contemporary design trend of thought.
【学位授予单位】：西安美术学院
【学位级别】：博士
【学位授予年份】：2016
【分类号】：J534.3
，
本文编号：2198375
[Abstract]:The modern poster art in the world has gone through more than 100 years of history since its birth. The study of poster visual culture itself, "media", "literature", "art" these three characteristics, together formed today's poster visual culture, poster visual culture should be from the perspective of visual culture as an interpretation strategy. This paper analyzes the interactive characteristics of poster art as "medium", "literature" and "art" in a multidisciplinary way, and pays attention to the social semantics, image connotation, historical value and artistic intention of poster design. As a result, the study of poster visual culture has become an open topic with a wide range of times. From the perspective of visual culture, this paper makes a detailed comparative study of some problems in poster design between contemporary China and Germany, focusing on the analysis and study of poster culture theory and cultural form. This paper is divided into four specific contents. Firstly, this paper tries to define the concept, research angle and research method of poster visual culture, which is based on a large number of factual materials and interviews. Secondly, it compares the common features of poster culture between China and Germany in the context of contemporary globalization. Thirdly, from the historical point of view, the history of poster development in China and Germany analyzes the differences of contemporary poster development. Finally, the author compares the visual and cultural characteristics of contemporary poster development between China and Germany in detail. It is divided into five argumentation angles: 1, visual cultural thinking 2, logical semantic features and aesthetic forms 3, traditional cultural concepts 4, visual cultural characteristics of characters 5, cognitive differences in social public domain. From the point of view of the commonness of contemporary poster design between China and Germany, the background of the times is undoubtedly the basis and condition for bringing up this commonness. The information age makes the contemporary poster graphic language of China and Germany have the same global values. This value is embodied not only in the visual expression language of posters, but also in the ideology of visual cultural connotation, and also in the visual turn of poster creation caused by the times. From the point of view of the difference between Chinese and German contemporary poster visual culture, there are obvious differences between Chinese and German contemporary poster visual culture. The study of poster visual culture must be based on the communication of respect for the universality of culture, and seek a visual language based on the profound cognition of visual culture between the two sides, which can communicate and understand each other. In order to better explore the direction of cultural development of Chinese design in the future, in order to form "Chinese style" design language and contemporary design trend of thought.
【学位授予单位】：西安美术学院
【学位级别】：博士
【学位授予年份】：2016
【分类号】：J534.3
，
本文编号：2198375
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