用户研究数据采集与分析工具的开发与应用

发布时间：2017-12-26 23:21

本文关键词：用户研究数据采集与分析工具的开发与应用　出处：《大连海事大学》2017年硕士论文　论文类型：学位论文

【摘要】：产品用户体验日益成为决定产品成败的一个关键要素,这使得用户研究在工业界成为了产品设计开发过程的一个重要环节。在移动互联时代,产品使用行为无处不在,使得传统用户研究方法和现有的远程用户研究工具都无法满足用户研究的需要,为此需要开发新的用户研究工具。因此,本文作者开发了具有情境感知能力的用户研究工具并探索其应用优势,期望为移动环境下的用户研究探索新的用户研究方法,帮助用户研究人员更好地进行用户体验案例研究,发现用户体验问题,进而更好地规划和设计产品,使产品更符合用户的使用习惯。本文的研究内容包含三部分:第一,对新提出的初级版本用户研究工具进行设计和开发,并在初级版本的基础上进行功能拓展。第二,选用公交出行行为研究为应用案例,分别使用基于用户研究工具的工具法和传统用户研究方法中的用户访谈法对公交出行行为进行研究。通过研究结果的对比分析,探索工具法的应用优势。第三,以工具法提炼的用户需求为导向,基于以用户为中心的设计方法设计出行移动应用产品。通过对移动应用产品的评估,检验其可用性及工具法的应用价值。通过上述研究工作,本文作者首先设计开发了初级版本的用户研究工具,完成了行为模式识别和数据可视化功能的拓展。然后,本文作者发现了工具法相比于用户访谈法在所发现的用户需求数量、范围、价值等方面具有明显优势,这为移动环境下的用户体验研究探索了新的研究方法。最后,本文作者设计了可交互的公交助手APP的高保真原型。公交助手APP的评估结果表明该APP在很大程度上满足了用户的需求且具有良好的可用性,为今后出行移动应用产品的设计开发提供了参考,验证了工具法的应用价值。
[Abstract]:Product user experience is increasingly becoming a key element to decide whether a product will succeed or not. This makes user research an important part in the process of product design and development in industry. In the era of mobile Internet, product usage behavior is everywhere, which makes traditional user research methods and existing remote user research tools fail to meet users' research needs. Therefore, new user research tools need to be developed. Therefore, the author developed a user research tool with situational awareness and exploring its application advantages, explore the expectations for users of mobile users under the environment of new research methods, help user researchers better case study of user experience, find the user experience, and better planning and design products, make the products more in line with the user's habits. The research content of this paper includes three parts. First, we design and develop the new user research tool, and expand it on the basis of the original version. Second, taking the research of bus travel behavior as an application case, we use the user research tool and user interview method in traditional user research methods to conduct the study of bus travel behavior respectively. Through the comparative analysis of the results of the study, the advantages of the application of the tool method are explored. Third, the user - oriented design method based on the user - oriented design method is based on the user - oriented design method to design the travel mobile application products. Through the evaluation of the mobile application products, the usability and the application value of the tool method are tested. Through the above research work, the author first designed and developed a preliminary version of the user research tool, and completed the development of behavior pattern recognition and data visualization. Then, the author finds that the tool method has obvious advantages over the user interview method in finding the number, scope and value of user needs, which has explored a new research method for user experience in mobile environment. Finally, the author designs a high fidelity prototype of an interactive public transit assistant, APP. The evaluation results of the bus assistant APP show that the APP meets the needs of users and has good usability. It provides a reference for the future design and development of mobile mobile application products, and verifies the application value of the tool method.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.56

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