《体坛周报》2011-2014年网球专项报道研究

发布时间：2017-12-27 01:19

本文关键词：《体坛周报》2011-2014年网球专项报道研究　出处：《北京体育大学》2017年硕士论文　论文类型：学位论文

【摘要】：2011年李娜法网夺冠后,网球运动的发展在中国掀起一波热潮,日益增多的网球球迷逐渐成为媒体进行体育报道的一个重点目标群体。《体坛周报》作为国内最具代表性的体育专业报纸,在过去的网球专项报道中取得了比较大的成功。面临着电视和网络媒体的强烈冲击,《体坛周报》在网球专项报道方面有哪些特点、优势和不足?如何转型以获得更好的发展?这是本研究尝试要回答的问题。本文采用文献资料法、内容分析法、文本分析法、专家访谈法,主要运用议程设置等相关理论对《体坛周报》2011-2014年的网球专项报道进行研究。首先选取议题报道数量、议题报道内容、议题报道形式和议题报道位置这四个指标出发分析报纸的版面内容,并结合稿件来源分析和报道者新闻选择情况分析,对《体坛周报》网球专项报道现状进行研究,接着对《体坛周报》网球专项报道的特点进行研究,最后对其发展趋势进行研究。经研究分析,发现《体坛周报》网球专项报道稿件体系完整,但消息类稿件偏多;稿件来源丰富,既有报社派驻前方的专项记者,也邀请知名网球媒体人撰稿,但缺乏对报社年轻专项记者的培养;报纸发行周期跨度较大,部分报道内容相对滞后。因此,建议《体坛周报》在网球专项报道上减少消息稿件,突出独家评论、专访等独家内容;重视对新人的培养,充实报道团队;选择新颖视角,挖掘深度内容以吸引读者的阅读兴趣。
[Abstract]:After Li Na won the French Open in 2011, the development of tennis has been a hot wave in China. The increasing number of tennis fans has become a key target group for media coverage. As the most representative sports newspaper in China, the Sports Weekly has made a great success in the past special tennis reports. Facing the strong impact of TV and network media, what are the characteristics, advantages and disadvantages of "Sports Weekly" in tennis special report? How to transform to get better development? This is the question that this research tries to answer. Based on literature, content analysis, text analysis and expert interview, this paper mainly applies the theory of agenda setting and other related theories to study tennis special reports in sports world weekly for 2011-2014 years. The first selection of the four indicators reported issues report number, subject content, issue report form and position of the issues reported content of newspaper layout analysis, combined with the source analysis and report the news selection analysis, to study the situation of "Sports Weekly" tennis special reports, then research on the characteristics of "Sports Weekly" tennis reported, and the development trends of research. Through research and analysis, found that "Sports Weekly" tennis manuscript reports the complete system, but the news articles are too much; source rich, both stationed in front of the newspaper reporter special, also invited the famous tennis media writing, but the lack of training of young newspaper reporter special; newspaper cycle of large span, the relative content of some reports lag. Therefore, it is suggested that sports weekly should reduce news contributions in tennis special reports, highlight exclusive contents such as exclusive reviews and exclusive interviews, pay attention to the training of new people, enrich reporting teams, select new perspectives, and dig deep contents to attract readers' interest in reading.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G845;G212

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