日韩影视剧在华传播影响差异比较研究

发布时间：2017-12-27 03:16

本文关键词：日韩影视剧在华传播影响差异比较研究　出处：《四川外国语大学》2017年硕士论文　论文类型：学位论文

【摘要】：“哈日”“哈韩”族在中国已经形成一种现象,而日韩影视剧在华传播的影响无疑是造成这一现象产生的重要原因。但随着时代的发展,“哈日”族逐渐走向了小众,“哈韩”族却走向了大众,不仅仅在青少年中有“哈韩”的现象,很多时候已经出现在中年人群体中。这样的差异性变化正是本论文开启研究日韩影视剧在华传播比较研究的重要缘起。影视艺术作为新型的大众化传播媒介,是当代最广泛、最具群众性的艺术。影视创作也是一项企业化和商品化生产运作的文化产业,是拥有极大经济效益的艺术商品。在日本,电视剧一开始就被认为是一种商品、娱乐品和通俗文艺,并且伴随着经济的发展而发展。而韩国电视剧在上世纪90年代中后期强势进入中国内地市场,也体现了国际市场环境下文化产业的商业运作特色。关注并研究日韩影视剧在中国的传播问题,以及传播影响的差异比较问题,无疑具有学术价值和现实意义。日韩影视剧在中国的传播“热”,以及现在日剧传播逐渐转“冷”韩剧不断大“热”,构成了中国大众文化中一个耐人寻味的现象。本研究首先以“哈日哈韩”族的差异分析为基础谈起,分析当前日韩影视剧在中国传播影响的规律,即日韩影视剧对华传播所表现出的阶段性与差异性,紧接着就此呈现的现象来进一步分析其形成的意识形态、外交关系、经济、文化政策法规、传播内容、传播策略、受众接受差异等方面的原因,最后根据差异性比较的原因分析,为中国当代影视剧在跨文化语境下的对外传播提出有效的策略与启示。日韩影视剧在中国传播的影响形成的差异原因是本论文的研究重点,是为中日韩影视剧跨文化传播得出更多有价值的启示与策略,推动中日韩影视剧的更好发展的分析基础。日韩影视剧在中国的传播,客观上促进了影视剧的国际交流与中日韩之间的文化交流,更从深层次上引发我们对中国影视剧对外传播及大众文化发展、我国与他国的文化传播与交流、国际文化产业运作等系列问题的反思,由此凸显了本文的研究价值。
[Abstract]:"Hari" "high" group in China has formed a kind of phenomenon, and the influence of Japan and South Korea TV drama dissemination in China is undoubtedly an important cause of this phenomenon. But with the development of the times, "Hari" family gradually become a niche, "Han" and to the public, "Kazakhstan" phenomenon not only in adolescents, many times have appeared in the middle-aged group. This difference is the important reason for this paper to study the comparative study of the spread of Japanese and Korean film and TV plays in China. As a new mass media, film and television art is the most widely and most popular art in the contemporary era. Film and television creation is also a cultural industry of enterprise and commercialized production. It is an artistic commodity with great economic benefit. In Japan, TV plays are considered as a kind of commodity, entertainment and popular literature and art at the very beginning, and are developed with the development of the economy. In the mid and late 90s of the last century, the Korean TV drama entered the Chinese mainland market strongly, and also reflected the commercial operation characteristics of the cultural industry in the international market environment. It is of academic value and practical significance to pay attention to and study the issue of the spread of Japanese and Korean film and TV plays in China, as well as the differences in the difference in the impact of communication. The spread of "South Korea TV drama in Chinese heat", and now the Japanese gradually spread to "cold" and "hot", the big Korean continuously constitute an intriguing phenomenon in popular culture China. In this study, the difference between Japan Kazakhstan Korea "family based analysis about the analysis of the influence of TV dramas in South Korea China propagation law, namely phase difference with the South Korea TV drama China communication show, then this phenomenon appears to further analyze its form of ideology, economic and diplomatic relations the cultural policies and regulations, communication content, communication strategy, audience differences and other aspects, according to the differences of comparative analysis, put forward strategies and inspiration for China contemporary film and television drama spread in a cross-cultural context. The reason for the difference in the influence of the spread between China and Japan is the conclusion that the key point of this paper is to draw more valuable inspiration and strategies for the cross-cultural communication between China, Japan and Korea, and to promote the analysis of the better development of China, Japan and Korea. Spreading of TV drama in China, objectively promote the international exchange and China television drama cultural exchanges, more from the deep level lead us to reflect on a series of problems China foreign TV drama dissemination and development of popular culture in China, and his country's cultural communication and exchange, international cultural industry operation. This highlights the value of this study.
【学位授予单位】：四川外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J992.6;G206

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