新媒体时代我国社交直播App研究

发布时间：2017-12-28 07:19

本文关键词：新媒体时代我国社交直播App研究　出处：《四川外国语大学》2017年硕士论文　论文类型：学位论文

更多相关文章： 新媒体 社交直播 App 媒介文化

【摘要】：信息社会的发展离不开科学技术的进步,二十一世纪以来,数字电视、移动互联网、IPTV、博客、微博、微信等新兴媒体逐渐占据大众的日常生活,新媒体成为这个时代的宠儿。在新媒体时代,智能手机大规模普及,各类手机应用软件层出不穷,社交直播App(Application)应运而生。如果要说2015年最火的行业关键词是互联网金融的话,那么2016年行业关键词无疑就是社交直播。就笔者的分类来看,目前我国社交直播App的类型包括三大类:娱乐类、电竞游戏类、内嵌直播功能类。但不论分为哪些种类,它们都具有共同的三要素,即表演“自我”的网络主播、有使用与满足需求的观众和以盈利为目的的直播平台。网络主播在直播中过分解读自我、表演自我,作为新媒介叙事的参与者他们对自己最隐私的东西失去控制,把直播间变成一个“给你看”的秀场,无孔不入的自我叙事使大众处处遭遇符号暴力的风险。直播观众作为观看群体中的一员,心理机制也会逐渐发生变化,群体意志取代自我意志,成为了传媒消费主义下的非理性观众。而泛娱乐化的直播平台,并没有承担起作为新媒体的责任,一味追求利益,传播内容同质化严重、平台数据造假成风引发了一些社会问题。比较研究法和定性研究法是本文的主要研究方法,笔者将会对海外社交直播App概况加以分析,从而与我国社交直播App现状进行比较,运用“戏剧理论”、“使用与满足理论”、“群体心理学”、“媒介文化”等理论知识解析社交直播App的传播过程,梳理总结我国社交应用目前存在的问题,再结合相关文献资料,从加强行业自律、提高产品核心内容和完善法律、加强监督等方面提出问题解决策略。笔者希望能在传播学的大背景下,对新媒体时代出现的新兴媒介——社交直播App有一个较为全面的研究,为今后社交直播行业的良性发展提出粗浅的参考意见,笔者也希望通过自己的分析让大众对社交直播有一个正确的认识,毕竟,一味的污名化直播不是新媒体时代大众应该有的态度。
[Abstract]:The development of information society is inseparable from the progress of science and technology. Since twenty-first Century, digital TV, mobile Internet, IPTV, blog, micro-blog, WeChat and other emerging media have gradually occupied the daily life of the masses. New media has become the darling of this era. In the new media era, smart phones are popularized in a large scale, and all kinds of mobile phone applications emerge in endlessly, and the social live App (Application) emerges as the times require. If it is to say that the most popular keyword in 2015 is the Internet finance, then the industry key words in 2016 are undoubtedly social live. In terms of the classification of the types of current social live App includes three categories: entertainment, gaming game, embedded broadcast function class. But no matter what categories they are divided into, they all have three common elements, namely, the performance of "self" network anchor, the audience who uses and satisfies the needs, and the live broadcast platform for profit. Network anchor in the broadcast to read too much into self, self acting, as a new media narrative participants on their own the most intimate things out of control, the studio became a "show you" show, self narrative make people get in by every opening encounter risks of symbolic violence everywhere. As a member of the viewing group, the psychological mechanism of the live audience will also change gradually. The group will will replace the self will and become the irrational audience under the media consumerism. The pan entertainment platform has not taken the responsibility of the new media. It has caused some social problems by blindly pursuing the interests, spreading the homogenization of content and making the platform data fake. The comparative research method and qualitative research method is the main research method of this paper, the author will analyze the situation of App to live in China and overseas social, and social status of live App were compared, using the "drama theory", "use and Gratification Theory", "group psychology", "media culture" theory of analytic social live App communication process, summarizes the existing social problems in China, combined with the relevant literature, from strengthen self-discipline, improve the core content of products and strengthen supervision and other aspects of the problem solving strategy, improve the legal. I hope that in the background of communication, the emergence of new media era of new media, social live App has a more comprehensive study, puts forward some suggestions for the future development of social benign broadcast industry, I also hope that through their own analysis of social live let the public have a correct understanding after all, a taste of the stigma is not live in new media era should have the attitude of mass.
【学位授予单位】：四川外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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