时政新媒体“侠客岛”短视频栏目策划方案

发布时间：2018-01-05 14:36

本文关键词：时政新媒体“侠客岛”短视频栏目策划方案　出处：《浙江大学》2017年硕士论文　论文类型：学位论文

更多相关文章： 侠客岛 短视频 内容策划 传播效果

【摘要】："侠客岛"微信公众号创建于2014年2月,最初是人民日报海外版的5个年轻人的业余创意,到如今则成了人民日报海外版最重要新媒体平台之一。在访谈中笔者注意到,作为一个主打时政解读的公众号,"侠客岛"的成功离不开创意的转型。从最初的由内部人员写作到之后向众多专家学者约稿,从纯图文内容运营到尝试在线直播,再到之后尝试短视频内容生产,创意的转型一直没有停止过。本项目策划源自"侠客岛"对短视频生产的探索,由于缺乏相关经验,团队决定从借鉴的角度出发,考察了国内外知名媒体和商业平台的短视频产品,从中总结相关成功的经验,并逐步转化为能够短期内投入生产的具体方案,结合微信公众平台的实际情况考虑,拟开设一个全新的短视频栏目——"速读"。栏目从年轻用户的角度出发,在选题策划、内容和呈现方式上都经过精心安排,在试运营的13期推送中取得了令人满意的成果,为"侠客岛"团队在日后对短视频的常态化生产提供了经验依据。
[Abstract]:Knight island WeChat public, founded in February 2014, is the first of 5 young people's Daily Overseas Edition of the amateur creative, now has become one of the most important people's Daily Overseas Edition of the new media platform. In the interview, the author noticed, as a main public interpretation of politics, "the transformation of Knight island" success cannot do without creativity. From the original manuscripts by internal staff writing to many experts and scholars try to live online, from pure graphic content to try to run, after a short video content production, creative transformation has not stopped. The project planning from the exploration of "Knight island" on short video production, due to lack of experience, the team decided to start from the reference point, examines the short video products at home and abroad well-known media and business platform, summarize relevant experience from success, and gradually transformed to the short term investment The concrete scheme of production, considering the actual situation of the WeChat public platform, intends to open a new short video column -- "speed reading". Young column from the user's point of view, in the planning of topics, content and presentation have been carefully arranged, in the test operation of the 13 period of push is satisfactory results for the knight Island team in the days after the normal production of short video provides empirical basis.

【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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