移动互联网时代我国手机客户端商业模式研究

发布时间：2018-01-19 08:41

本文关键词： 移动互联网手机客户端商业模式　出处：《中央民族大学》2017年硕士论文　论文类型：学位论文

【摘要】：移动互联网时代,我国手机客户端迅猛发展,其数量越来越多,种类越来越丰富。手机客户端的发展逐渐改变了人们的支付方式、社交方式、获取资讯方式等传统的生活习惯。随着手机客户端的发展,市场追逐的焦点逐步从新技术向影响其整体发展的商业模式领域转变。本文研究了移动互联网时代我国手机客户端的商业模式,分析其存在的问题并提出解决对策。首先,论文在商业模式理论、价值链理论、媒体生态学等理论的指导下,阐述我国手机客户端的发展历程、主要分类、发展特点以及发展现状,为手机客户端的发展做出立体详实的阐述;其次,利用商业模式中的三维度模型,从市场定位、经营系统、盈利模式三个层次分析我国手机客户端商业模式,归纳总结出移动互联网时代我国手机客户端商业模式存在的问题,并利用工商管理学科SWOT战略分析工具,提出相应的发展对策;最后,从应用角度出发,利用天天快报进行案例分析,并证明手机客户端在发展对策指导下初见成效。论文分析了移动互联网时代手机客户端的商业模式及存在的问题,通过案例分析证明移动互联网时代手机客户端商业模式发展对策具有一定的成效,对未来手机客户端的发展与研究具有一定的参考和借鉴意义。
[Abstract]:In the era of mobile Internet, mobile phone client has developed rapidly in our country, with more and more mobile phone clients. The development of mobile phone clients has gradually changed the way people pay and socialize. Access to information and other traditional habits of life. With the development of mobile phone clients. The focus of the market is gradually changing from the new technology to the business model that affects its overall development. This paper studies the business model of mobile phone client in the era of mobile Internet. First of all, under the guidance of business model theory, value chain theory, media ecology and other theories, this paper describes the development of mobile phone client in China, the main classification. Development characteristics and development status, for the development of mobile phone clients to make a solid and detailed elaboration; Secondly, using the three-dimensional degree model of the business model, from the market positioning, business system, profit model three levels analysis of our mobile phone client business model. This paper sums up the problems existing in the business model of mobile phone client in the era of mobile Internet, and puts forward the corresponding development countermeasures by using the SWOT strategic analysis tool of business administration. Finally, from the perspective of application, using Kuaibao to carry out a case study. And prove that the mobile phone client under the guidance of the development strategy initial results. The paper analyzes the mobile Internet era mobile phone client business model and existing problems. Through the case study, it is proved that the mobile phone client business model development strategy has certain effect in the era of mobile Internet, and has certain reference and reference significance to the future mobile phone client development and research.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.63

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