中信出版集团数字化转型策略研究

发布时间：2018-02-02 06:58

本文关键词： 中信出版集团数字化转型数字出版　出处：《北京印刷学院》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,随着互联网技术的飞速发展,读者的阅读习惯发生改变,再加上智能手机的普及、阅读载体的变化,使得数字出版在全球范围内异军突起,成为一股巨大的力量,正变革着传统出版领域。面对来势汹汹的数字化浪潮,统出版机构应该如何应对才能跟上数字化的步伐,找到适合自身的转型升级之路,是包括中信出版集团在内的传统出版机构亟待解决的问题,也是传统出版机构能否持续发展的关键。中信出版集团作为国内大众出版领域的领跑者,在电子书领域取得了不俗的成绩,它的转型之路在一定程度上具有代表性和说服力。本文以转企改制并成功上市后的中信出版集团为主要研究对象,从中信出版集团的数字化转型现状切入,研究中信出版集团的数字化转型策略、业务布局、发展状况以及发展中存在的问题等。本研究主要包括三部分内容,第一部分,通过分析中信出版集团的数字化转型目标、发展历程以及现有业务,研究其数字化转型现状。第二部分,对中信出版集团实施数字化转型进行SWOT分析,并总结其在数字化转型中存在的问题。第三部分,针对其存在的问题,结合中信出版集团自身的优势,提出转型的合理化建议,最后得出结论。
[Abstract]:In recent years, with the rapid development of Internet technology, readers' reading habits have changed, coupled with the popularity of smart phones, reading carrier changes, making digital publishing in the global emerging. Become a huge force, is changing the traditional publishing field. In the face of the fierce wave of digitization, how should the publishing institutions to cope with the pace of digitization, to find a suitable way for their own transformation and upgrading. CITIC Publishing Group is the key to the sustainable development of traditional publishing institutions, including CITIC Publishing Group, which is the leader in the field of mass publishing in China. In the field of e-book has made great achievements, its transition road is representative and persuasive to a certain extent. This paper takes CITIC Publishing Group as the main research object after the transformation from enterprise to enterprise and the successful listing of CITIC Publishing Group. From the current situation of digital transformation of CITIC Publishing Group, the paper studies the strategy of digital transformation, business layout, development status and problems in the development of CITIC Publishing Group. This study mainly includes three parts. The first part, through the analysis of CITIC Publishing Group digital transformation objectives, development process and existing business, the status quo of digital transformation. Part two. This paper analyzes the digital transformation of CITIC Publishing Group by SWOT, and summarizes its problems in the digital transformation. The third part, in view of its existing problems, combined with the advantages of CITIC Publishing Group itself. Put forward the rationalization suggestion of transformation, draw the conclusion finally.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G230.7

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