帝吧出征中的表情包传播研究

发布时间：2018-03-15 08:04

本文选题：帝吧　切入点：出征　出处：《北京外国语大学》2017年硕士论文　论文类型：学位论文

【摘要】：互联网的发展带来了媒介赋权,让虚拟网络的使用者不断更新话语表达方式和情感动员的路径。而使用表情包进行斗图这种方式也在近几年不断涌现,使笔者认为对于表情包的研究十分必要。以往的互联网研究多集中于网络空间中的文本、图像以及参与者(人)为主,对于表情包的研究仅仅停留在其发展历程和功能。很少聚焦在它的传播意义和其制作者本身。本研究从模因视角出发,以2016年初帝吧(百度李毅吧)网友出征facebook和台湾网友进行表情包大战为个案,运用模因的分析法研究了表情包传播过程中表情包内容和意义的流变。除此之外,本文对表情包的制作者和帝吧出征的参与者进行了在线访谈,同时对访谈文本进行了三级编码,从而探究了表情包制作者和表情包之间的互动。从研究中得知,表情包大战的最初,表情包裹挟着浓厚的政治意味,参与者不断在其中进行着身份认同和构建。然而,在本次行动的中后期,模因传播中的表情包产生了情感动员,但它也凸显了政治娱乐化,表情包的意义不断消解,使其原本的政治意义示微。在整个表情包大战过程中,表情包的意义产生了流变,其模因传播机制消解了其最初的政治色彩。
[Abstract]:The development of the Internet has brought about media empowerment, allowing users of virtual networks to constantly update their discourse expressions and emotional mobilization paths. The author thinks that the research on facial expression packet is very necessary. In the past, most of the Internet researches focused on text, images and participants (people) in cyberspace. The study of facial expression pack is only about its development process and function. It seldom focuses on its propagating significance and its creator itself. This study is based on the meme perspective. Based on the case of early 2016, when the Emperor's Bar (Baidu Li Yi) went out to facebook and Taiwan netizens to fight for facial expressions, we used the analysis of meme to study the evolution of the content and meaning of facial expressions during the transmission of facial expressions. In addition, This paper conducted an online interview with the maker of the facial expression package and the participants of the Emperor's Bar, and at the same time carried out a three-level coding of the interview text, thus exploring the interaction between the expression bag maker and the expression packet. At the beginning of the facial expression package war, the facial expression bag had a strong political connotation, in which the participants were constantly engaged in identity and construction. However, in the middle and later stages of the operation, emoji bags generated emotional mobilization in the transmission of memes. However, it also highlights the political entertainment, and the meaning of the facial expression bag is constantly dispelled, making its original political significance appear to be small. During the whole process of the war, the meaning of the facial expression bag has changed. Its meme communication mechanism dispels its initial political color.
【学位授予单位】：北京外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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