网络直播平台的现状和发展研究

发布时间：2018-03-31 09:09

本文选题：直播　切入点：互动　出处：《北京印刷学院》2017年硕士论文

【摘要】：2016年,网络直播成为泛娱乐领域继VR、二次元、网红等产业之后的又一新兴业态。与国外不同,中国的网络直播由秀场发展而来,打赏直到现在仍是绝大多数平台的主要盈利方式,但是其对道德风险、政策风险、用户质量、品牌形象等造成的负面影响已经渐渐超越了其利润贡献的重要性,秀场模式面临转型,技术创新和宽带成本过高是目前行业转型亟待解决的难题。随着腾讯、阿里、360、小米、乐视等巨头的加入,全新的直播产业可以说才刚刚进入萌芽期。本文主要研究网络直播平台的兴起、现状和发展,并从传播学的角度去分析直播所带来的新的互动式体验,以及直播行业的盈利模式,对直播行业在目前的发展阶段遇到的问题以及如何去解决等做了介绍。本文共分为几个部分。第一部分为绪论,介绍本选题的背景和研究内容,概括本选题的研究意义,总结研究方法。第二部分研究了直播平台的兴起和现状,并对现有的几大主要的在线直播平台做了简介,从内容和发展方向上做了分类和梳理。第三部分主要是用传播学理论分析网络直播平台的特点。第四部分通过直播平台的一些实际案例分析直播平台的盈利模式。第五部分主要分析网络直播平台目前出现的数据作假等问题。第六部分为直播平台今后的发展提供了一些思路,希望能对直播行业的发展提供一些参考价值。
[Abstract]:In 2016, the webcast became the pan entertainment after VR, the two dimension, and a new industry after the red network industry. Different from foreign countries, Chinese webcast show by the development, reward until the main profit pattern is still the vast majority of the platform now, but the moral risk, policy risk, the quality of the user. The importance of the negative impact caused by the brand image has gradually surpassed its profit contribution, facing the transformation show mode, technological innovation and the high cost of broadband industry transformation is the problem urgently to be solved. With the Tencent, Ali, 360, millet, and other giants joined the music as the new broadcast industry can be said just before entering the germination stage. This paper mainly studies the rise of network broadcast platform, status and development, and from the angle of communication science to analyze the new interactive brought live experience, and broadcast industry profit model, to live Across the industry in the current stage of development and how to solve the problem are introduced. This paper is divided into several parts. The first part is the introduction, introduces the background of this topic and the research content, summarizes the research significance of this topic, summarizes the research methods. The second part discusses the status quo and the rise of broadcast platform, and do a brief introduction on the current major online broadcast platform, from the content and direction of the development of the classification and sort. The third part is the analysis of the characteristics of network communication with live platform theory. The fourth part analysis the broadcast platform profit model through a real case of broadcast platform. The fifth part mainly analyzes the network broadcast platform at present, the data such as false. The sixth part provides some ideas for the development of broadcast platforms in the future, we hope to provide some reference value for the development of broadcasting industry.

【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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