基于马斯洛需求层次理论的适老性移动终端社交平台研究

发布时间：2018-04-01 07:26

本文选题：需求层次论　切入点：用户体验设计　出处：《南京理工大学》2017年硕士论文

【摘要】：本文以老年人社交为研究对象,以马斯洛需求层次论为理论基础,结合用户体验设计与老年学的相关理论,构建了适老性移动终端社交平台的用户需求模型,并使用该模型指导设计实践。首先,本文通过分析移动终端特性得出了使用于移动终端的用户体验设计理论,并通过研究权威机构发布的数据报告,对当前市场的移动终端社交平台的属性分类及使用情况进行了深入的分析。其次,通过对老年学的书籍文献进行研究,分析了本研究的目标用户——老年群体的生理、心理特性和生活形态,并总结了这些特性对产品使用的影响。然后,使用定量的问卷调查法以及定性的结构式访谈法,对我国老年群体的社交行为、社交心理以及老年用户移动终端社交平台的使用情况进行了实际调研。根据需求层次论和用户体验设计理论构建出了产品设计的需求层次模型,并结合实际调研,探索出适老性移动终端社交平台的具体用户需求。在此基础上,确立了适老性移动终端社交平台的服务内容和具体功能,从而完成了老年移动社交移动端APP的设计实践。本文的研究成果对产品设计中的需求层次理论以及老年移动社交均有一定的参考价值。
[Abstract]:Based on Maslow's theory of hierarchy of needs and the relevant theories of user experience design and gerontology, this paper constructs a model of user demand for social platform of aging mobile terminal based on the research object of social networking of the elderly, which is based on Maslow's theory of hierarchy of needs, combined with the relevant theories of user experience design and gerontology.The model is used to guide the design practice.First of all, by analyzing the characteristics of mobile terminals, this paper obtains the design theory of user experience used in mobile terminals, and studies the data reports issued by authoritative organizations.The attribute classification and usage of mobile terminal social platform in current market are analyzed.Secondly, through the study of gerontology books and literatures, this paper analyzes the physiological, psychological characteristics and life forms of the target users of this study, and summarizes the influence of these characteristics on the use of products.Then, a quantitative questionnaire survey and a qualitative structured interview method are used to investigate the social behavior, social psychology and the use of mobile terminal social platform of elderly users in China.Based on the requirement hierarchy theory and the user experience design theory, the requirement hierarchy model of product design is constructed, and the specific user needs of the social platform of mobile terminal are explored in combination with the actual investigation.On this basis, the service content and specific function of the aging mobile terminal social platform are established, and the design practice of the elderly mobile mobile terminal APP is completed.The research results of this paper have some reference value for the theory of demand hierarchy in product design and mobile social networking for the elderly.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.56

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