亲子类真人秀中体育明星的媒介形象与受众认同研究

发布时间：2018-04-13 05:27

本文选题：媒介形象 + 受众认同　；参考：《北京体育大学》2017年硕士论文

【摘要】：近年来电视真人秀的热度不断攀升,亲子类真人秀的出现令明星真人秀的浪潮席卷全国。随着体育大年的到来,体育明星跨界真人秀成为新的热点话题,这对其来讲既是机遇也是挑战。亲子真人秀作为开启这场狂欢的钥匙,首次使大众认识到不同于竞技场上的体育明星的另一面。而在“体育+综艺”的热潮下,体育明星与真人秀的“碰撞”也越来越受到各界关注。本文以亲子类真人秀节目中体育明星的媒介形象与受众认同为研究对象,选取田亮、杨威、邹市明、李小鹏为样本,综合运用文献资料法、内容分析法、比较研究法和问卷调查法,对其媒介形象与受众认同状况进行分析与比较,探究差异出现的原因并提出体育明星跨界真人秀的发展策略。研究结果表明,真人秀是体育明星跨界发展与构建全新个人形象认知的途径。亲子类真人秀中的体育明星在视觉形象、行为形象、理念形象层面均存在差异,其媒介形象具有鲜明个人特点,其中个性魅力与教育理念是影响受众认同的绝对因素。体育明星在亲子类真人秀中媒介形象与受众认同差异可归因为体育明星、节目组及受众心理三个方面,体育明星应通过真人秀内外的联动策略更好地塑造媒介形象从而赢得受众认同,例如:着眼体育精神,彰显体育明星的核心竞争力;找准角色定位,实现节目品牌与个人形象的双赢;挖掘个性亮点,善用社交媒体全方位强化标签。同时,本文针对体育明星跨界真人秀的可持续健康发展提出建议。目前,体育明星跨界真人秀存在过度娱乐化、现役运动员过分偶像化等问题。体育明星真人秀应恰当平衡体育性和综艺性之间的关系,突出体育精神内核及文化内涵;现役体育明星参加真人秀需遵循适合、适度的“两适”原则,把握好娱乐与体育事业的平衡至关重要。
[Abstract]:In recent years, the popularity of TV reality shows has been rising, and the emergence of parent-child reality shows has swept across the country.With the coming of the sports year, sports star cross-border reality show has become a new hot topic, which is both an opportunity and a challenge.The Parent-Child reality Show, the key to the orgy, has, for the first time, made the public aware of a different side from the sports stars in the arena.In the "sports variety" boom, sports stars and reality TV "collision" is also getting more and more attention.This paper takes the media image and audience identity of sports stars in the parent-child reality show as the research object, selects Tian Liang, Yang Wei, Zou Shiming and Li Xiaopeng as the sample, synthetically uses the literature method, the content analysis method,This paper analyzes and compares the media image and audience identity, explores the reasons for the difference and puts forward the development strategy of sports star cross-border reality show.The results show that reality TV is the way to develop and construct new personal image cognition of sports stars.The sports stars in parent-child reality shows have different visual image, behavior image and ideal image, and their media images have distinct personal characteristics, among which personality charm and educational idea are the absolute factors that affect the audience's identity.The differences between media image and audience identity of sports stars in parent-child reality shows can be attributed to three aspects: sports stars, program groups and audience psychology.The sports star should better shape the media image through the linkage strategy inside and outside the reality show, for example, focusing on the sports spirit, showing the core competitiveness of the sports star, finding the right role orientation,To realize the win-win between the program brand and the personal image, to tap the individuality bright spot, to make good use of the social media to strengthen the label in all directions.At the same time, this paper puts forward some suggestions for the sustainable and healthy development of sports star cross-boundary reality show.At present, sports stars cross-boundary reality shows exist excessive entertainment, current athletes excessive idolization and other problems.Sports star reality TV should balance the relationship between sports and variety properly, highlight the essence of sports spirit and cultural connotation, and take part in reality show of active sports star should follow the principle of "two fit", which is suitable and appropriate.It is essential to strike a good balance between entertainment and sports.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222;G80-05

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