皮尔斯原则中的传播学思想研究

发布时间：2018-05-19 01:42

本文选题：皮尔斯原则 + 符号学　；参考：《山东大学》2017年硕士论文

【摘要】：随着新技术的高度发展,新的传播媒介不断出现,传播环境和传播方式发生了革命性的变化,传统的的传受二元对立关系正逐渐转向传播主体间的双向交流实践活动转变:处在信息社会中的个体不再仅仅是传播符号的接受者,而是可以传播符号意义的主动生产方。在这种语境下,传播学经典理论收到不同程度的挑战,如何依据当代社会所出现的新的传播特征调整传播学现有的理论范式,已经成为最近几年来传播学理论界所面临的问题。符号学可以说是一切人文社会科学都可以切入运用的研究方法,被誉为认为人文社会科学的"公分母",而在当前新的传播方式层出不穷、互联网技术迅速发展的背景下,各种媒介形态其实更接近于传播的本质,也就是人与符号的关系问题。因此借由符号学视角来研究传播学,可以为目前陷入困境的传播学提供一条出路,作为传播学创始人之一的皮尔斯,在他的符号学思想中就已经蕴含着一定的传播学思想。本文采取的研究方法有文献综合法、混合研究法和比较分析法等,对皮尔斯的符号理论进行了梳理,试图寻找出其中蕴含的传播学思想,为目前传播学所面临的困境提供启示。首先,本文介绍了符号学的两位创始人索绪尔和皮尔斯,以及他们符号学思想中蕴含的传播学萌芽。索绪尔在他的符号学思想中已经认识到了"人"的存在,有一定进步,但是没有考虑到情境中的应用发展,他的符号理论更强调系统,过于僵化死板。皮尔斯的符号学理论则更加重视实际应用,考虑到了外部情境和人内部认知对符号解释的影响,其次,本文对于皮尔斯的符号传播思想进行了梳理,并着重对皮尔斯原则中的传播学思想进行了详细的分析研究。区别于经典的传播研究范式,皮尔斯以意义生产与解释为中心的符号传播路径,可以突破传统二元传播模式困境,并由此形成独特的传播模式观。最后,本文试图运用皮尔斯原则中的传播学思想,从符号意义的生产和互动的角度对当前传播主体多元化、社会成员散珠化、社会信息碎片化等变化进行解释。
[Abstract]:With the rapid development of new technologies, new media have been emerging, and the environment and mode of communication have undergone revolutionary changes. The traditional communication is gradually changing to the two-way communication practice between the communication subjects: the individual in the information society is no longer just the receiver of the communication symbol, but the active producer who can spread the meaning of the symbol. In this context, the classical theory of communication has been challenged to different degrees. How to adjust the existing theoretical paradigm of communication according to the new characteristics of communication has become a problem in the field of communication theory in recent years. Semiotics can be regarded as the common denominator of humanities and social sciences, which can be applied to all humanities and social sciences. However, under the background of the emerging new communication methods and the rapid development of Internet technology, semiotics is regarded as the "common denominator" of humanities and social sciences. In fact, various media forms are closer to the essence of communication, that is, the relationship between human beings and symbols. Therefore, the study of communication from the perspective of semiotics can provide a way out for the communication science which is now in trouble. As one of the founders of communication science, Pierce has already contained certain communication thought in his semiotics thought. The research methods adopted in this paper include literature synthesis method, mixed research method and comparative analysis method, etc., which combed Pierce's symbolic theory, and tried to find out the communication thought contained therein, and to provide enlightenment for the predicament that communication science is facing at present. First, this paper introduces Saussure and Pierce, the founders of semiotics, and their semiotics ideas. Saussure has realized the existence of "man" in his semiotics thought, and has made some progress, but has not considered the development of application in the situation. His symbolic theory emphasizes the system and is too rigid and rigid. Pierce's semiotics theory pays more attention to practical application, considering the influence of external situation and human's internal cognition on symbol interpretation. Secondly, this paper combs Pierce's idea of symbol communication. The communication theory of Pierce principle is analyzed and studied in detail. Different from the classical communication research paradigm, Pierce's symbolic communication path centered on the production and interpretation of meaning can break through the dilemma of the traditional dual communication mode and form a unique view of communication mode. Finally, this paper tries to use Pierce's theory of communication, from the production and interaction of symbolic meaning to explain the current diversification of communication subjects, social members scattered beads, social information fragmentation and other changes.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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