基于MOOC的基础教育出版研究

发布时间：2018-05-28 00:34

本文选题：MOOC + 基础教育　；参考：《南京大学》2017年硕士论文

【摘要】：传统基础教育出版以教材和教辅为主要产品。随着时代的快速发展、基础教育信息化的逐渐深入,基础教育出版也在寻求和数字出版的融合发展。MOOC(大规模开放性课程)被认为是"印刷术发明以来教育最大的革新",它既是一种新型的教育技术,同时也是一种在线教育形式。MOOC在高等教育领域引发了全球的学习热潮,各类MOOC平台先后建立,成为一场席卷全球的教育革命。紧接着,以翻转课堂为教学形式的基础教育MOOC逐步兴起,美国可汗学院(Khan Academy)成为基础教育MOOC的主要代表。我国基础教育MOOC的发展紧跟其后,教育部门、出版机构、互联网公司等纷纷加入基础教育MOOC大营。本文以基础教育出版为主要研究对象,从出版机构的视角,以基础教育MOOC为切入点,概述了国内外基础教育MOOC的发展特色,分析了我国基础教育MOOC目前的不足之处,结合"泰微课"项目的实践案例分析,提出我国基础教育出版和基础教育MOOC融合发展的对策,以期更好地促进我国基础教育出版的发展。本文使用了文献分析法、对比研究法和案例分析法等多种研究方法进行分析和论证,全文共分为五个部分。第一,在"互联网+教育" "智慧教育" "融合发展"等理念不断深入的背景下,研究基础教育出版和基础教育MOOC的融合发展不仅具有理论意义,更对数字教育出版有实践指导意义。通过总结国外MOOC的一些研究现状,分析国内对MOOC和出版的研究现状,明确本文的研究内容,并阐述本文的创新点。第二,概述了国内外基础教育MOOC的发展特色。对国外基础教育MOOC的发展特色,从学校和出版商两个角度进行概述;对国内基础教育MOOC的发展特色,具体从教育行业、互联网公司、出版机构三个角度进行概述。第三,分析我国基础教育MOOC的不足之处。顶层设计方面的不足包括政策落地不具体、资源配置不合理、理论指导不完善、版权保护不健全;内容建设方面的不足包括内容质量差异大、资源利用效率低;运作模式方面的不足包括营利模式不清晰、服务体系不健全、销售渠道不畅通;用户推进方面的不足包括教育实践难推进、学生使用不顺利。第四,基础教育MOOC实践探索案例分析。"泰微课"项目作为基础教育出版和基础教育MOOC融合的产物,具有一定的典型性和代表性。在内容建设方面,具体分析了规模和范围、设计和体例、微课的使用、用户体验对比。在运营模式方面,通过定价对比和政策扶持具体分析了发行策略,通过活动宣传和教学研讨具体分析了营销策略。并总结了该项目的局限性。第五,提出基础教育出版和基础教育MOOC融合发展的对策。基于基础教育MOOC,笔者提出了出版机构应该联动政府争取政策和资金的扶持、联合教育行业保障内容质量、与平台服务商合作拓宽合作模式,而出版机构自身,也要健全基础教育MOOC平台的运作模式,并加强人才培养。本文结合我国基础教育出版的现状,以基础教育MOOC为切入点,客观分析了我国基础教育MOOC发展的不足之处,以出版机构为主要发力点提出了基础教育出版和基础教育MOOC的融合发展策略。在信息化快速发展的今天,基础教育出版与基础教育MOOC的融合,不仅符合教育现代化的发展需要,也符合出版转型升级的要求,可以实现双赢的效果。
[Abstract]:With the rapid development of the times, the gradual deepening of the information of basic education, the integration of basic education and the integration of digital publishing.MOOC (the large-scale open course) is considered to be "the biggest innovation of the invention of printing", which is a new type of teaching. Education technology, but also an online education form.MOOC has triggered a global learning upsurge in the field of higher education. All kinds of MOOC platforms have been established and become an educational revolution that is sweeping the world. Then, the basic education MOOC is gradually rising and the American Khan College (Khan Academy) has become a basic education MOOC. The development of basic education MOOC in our country follows the following. The education department, the publishing organization, the Internet Co and so on join in the basic education MOOC. This article takes the basic education publishing as the main research object. From the perspective of the publishing institution and the basic education MOOC, this paper outlines the development characteristics of the basic education MOOC at home and abroad, and points out the characteristics of the development of the basic education at home and abroad. This paper analyzes the shortcomings of China's basic education MOOC, and combined with the case analysis of the "Thai micro class" project, puts forward the Countermeasures of the integration of basic education publishing and basic education MOOC in our country, in order to better promote the development of the basic education in China. This paper uses the method of literature analysis, the comparative study method and the case analysis method, and so on. The methods of analysis and argumentation, the thesis is divided into five parts. First, in the "Internet plus education" and "wisdom education" and "integrated development" concept in-depth background, not only has theoretical significance of fusion development research in basic education and basic education publishing MOOC, more of the digital education publishing has practical significance through summarizing the foreign M. Some research status of OOC, the research status of MOOC and publishing in China, the content of this paper, and the innovation point of this article. Second, the development characteristics of MOOC in basic education at home and abroad are summarized. The development features of foreign basic education MOOC are summarized from the angles of the schools and publishers, and the domestic basic education MOOC is given. Development characteristics, specifically from the education industry, Internet Co, publishing institutions three perspectives. Third, analysis of the shortcomings of the basic education MOOC in China. The shortcomings of the top level design include not specific policy landing, unreasonable allocation of resources, imperfect theoretical guidance, imperfect protection of version rights, and lack of content construction including content. The quality difference is big, the utilization efficiency of resources is low, the insufficiency of the operation mode includes the profit model is not clear, the service system is not perfect, the marketing channel is not smooth; the deficiency of the user promotion includes the difficulty of promoting the education practice, the students' use is not smooth. Fourth, the basic education MOOC practice exploration case analysis. "Thai micro lesson" as the basic education The product of MOOC integration of publishing and basic education has a certain typical and representativeness. In the aspect of content construction, it analyzes the scale and scope, design and style, the use of micro class and the comparison of user experience. In the operation mode, it analyzes the distribution strategy through pricing comparison and policy support, through activities publicity and teaching discussion. This paper analyzes the marketing strategy in detail and summarizes the limitations of the project. Fifth, put forward the Countermeasures for the integration of basic education publishing and basic education MOOC. Based on the basic education MOOC, the author proposes that the publisher should support the government for the support of the policy and funds, the quality of the joint education industry guarantee content, and the cooperation with the platform service provider. The mode of wide cooperation, and the publisher itself, should also improve the operation mode of the MOOC platform of basic education and strengthen the training of talents. This article, based on the current situation of the basic education publishing in our country and taking the basic education MOOC as the breakthrough point, objectively analyses the shortage of the development of the basic education of our country, and puts forward the basic teaching with the publishing organization as the main force point. In the rapid development of information technology, the integration of basic education publishing and basic education MOOC not only conforms to the needs of the development of education modernization, but also meets the requirements of the transformation and upgrading of the publication, and can achieve a win-win result in the rapid development of information technology.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G434;G239.2

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