中兴通讯经济增加动量影响因素研究

发布时间：2018-06-05 13:54

本文选题：中兴通讯 + 市场竞争策略　；参考：《北京交通大学》2017年硕士论文

【摘要】：经济增加值(EVA)作为衡量经营业绩、执行业绩考核的指标受到广泛认可,EVA Dimensions公司于2009年在经济增加值指标的基础上创立了注重评估企业价值创造效率的EVA动量(EVA Momentum)指标。本文以中兴通讯为案例运用经济增加值动量体系进行评估,发现中兴通讯在2009-2015年期间经济增加值动量呈现"V"字形态,尤其是在2011-2012年期间,甚至为负值。由此出发,"哪些因素导致了中兴通讯经济增加值动量的变动"便是本文核心研究的问题。根据经济增加值动量的机理,本文借用案例分析的手段从生产运营效率和市场盈利效率两大层次出发,对中兴通讯近年来的市场发展策略进行归类与分析,并从盈利模式、研发水平、成本节约、未来市场布局等维度阐述中兴通讯是如何通过市场竞争策略变革达到促进生产运营效率和市场盈利效率变动,进而影响经济增加值动量变动效果的。通过分析,本文主要得出以下成果:(1)企业市场竞争策略的调整通过生产运营效率或市场盈利效率两大维度对企业的价值创造效率产生影响,进而促进注重衡量价值创造效率的经济增加值动量指标的变动。(2)对经济增加值动量衡量企业价值创造效率的机理进行验证,发现经济增加值动量可成为企业股东、管理层、投资者衡量经营业绩、执行业绩考核的新指标。(3)通过对中兴通讯生产运营效率和市场盈利效率两个层次的市场竞争策略进行分析,为其他企业管理层借助经济增加值动量体系调整市场竞争策略提供参考依据。本文主要创新在于:(1)本文研究思路与以往的绩效研究有明显区别,本文挖掘了经济增加值动量这一指标,对中兴通讯的发展市场竞争策略调整进行评估,注重企业创造效率。(2)本文通过案例分析例证企业的市场竞争策略是如何通过影响生产运营效率和市场盈利效率来达到经济增加值动量变动效果的,将经济增加值动量的机理与实际案例相结合,为其他企业提供了应用借鉴。
[Abstract]:As a measure of business performance, EVA Dimensions has been widely recognized as a measure of business performance. In 2009, EVA Dimensions has established a EVA momentum Dimensions index which focuses on evaluating the efficiency of enterprise value creation. This paper takes ZTE as an example to evaluate the value added momentum system. It is found that the value added momentum of ZTE showed a "V" pattern in 2009-2015, especially in 2011-2012, even negative value. From this point of view, "what factors lead to the change of economic value added momentum" is the core problem of this paper. According to the mechanism of economic value added momentum, this paper classifies and analyzes the market development strategy of ZTE in recent years from the two levels of production and operation efficiency and market profit efficiency by using the means of case analysis, and analyzes the profit mode of ZTE in recent years. The dimensions of R & D level, cost saving, future market layout and so on explain how ZTE achieves the change of production and operation efficiency and market profit efficiency through the market competition strategy change, and then affects the effect of the change of economic value added momentum. Through the analysis, this paper mainly draws the following results: 1) the adjustment of the enterprise market competition strategy has an impact on the value creation efficiency of the enterprise through the two dimensions of production and operation efficiency or market profit efficiency. Then promote the change of the economic value added momentum index which pays attention to measuring the efficiency of value creation. (2) verify the mechanism of economic added value momentum to measure the efficiency of value creation of enterprises, and find that economic value added momentum can become the shareholder and management of the enterprise. Through the analysis of the market competition strategy of ZTE production and operation efficiency and market profit efficiency, the investors measure the operating performance and carry out the performance appraisal. It provides a reference for other management to adjust the market competition strategy with the help of the economic value added momentum system. The main innovation of this paper is: (1) the research ideas of this paper are obviously different from previous performance studies. This paper excavates the index of economic value added momentum and evaluates the adjustment of the competitive strategy of ZTE's development market. This paper illustrates how the market competition strategy of enterprises can influence the efficiency of production and operation and the efficiency of market profit to achieve the effect of the change of economic value added momentum through the case study. The mechanism of economic added momentum is combined with practical cases to provide reference for other enterprises.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.63;F406.7

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