公共治理视野下我国商业网站法治新闻传播研究

发布时间：2018-06-07 19:39

本文选题：商业网站 + 法治新闻　；参考：《郑州大学》2017年硕士论文

【摘要】：党的十八大以来,我国依法治国的脚步不断加快,党和政府对媒体的法治新闻报道也提出了更高的要求。我国商业网站依托最新的互联网技术发展势头迅猛,传播影响力已经超过传统媒体和官方新闻网站。坚持正确舆论导向、科学宣传法治信息是商业网站不可推卸的责任。但是商业网站追逐利益的本性给法治新闻的传播带来诸多问题,危害了我国的法治社会建设。文章以腾讯网、360新闻、巴山财经网三家传播影响力不同的商业网站作为重点研究对象,通过对样本数据进行定量分析和定性分析,结果显示商业网站普遍存在热衷传播法治新闻的共性。对比发现,大型商业网站更加注重自身的品牌形象,在法治新闻传播中态度较为严谨,问题新闻数量较少;中小型商业网站在法治新闻传播中,出现不同类型法治新闻比例严重失衡、“标题党”以及新闻侵权等问题。文章深入剖析当前我国法治新闻繁荣的动因,尤其以公共管理理论为参照探寻了不良法治新闻存在的根源,认为我国商业网站在法治新闻传播中存在着自律失灵,政府监管力度不够,行业组织缺位的情况。针对上述问题,本文以公共治理理论为框架,结合“企业社会责任理论”和“企业品牌论”提出建议:商业网站在法治新闻传播过程中,积极承担社会责任有利于提升自身的知名度和美誉度,从而完成品牌形象的塑造,实现商业网站的可持续发展;政府监管部门应创新对商业网站新闻传播的管理模式,在监管中“堵”与“疏”的手段相结合,在对违规行为加大处罚力度的同时,完善相关法制内容;积极推动行业组织改制,大力发展行业协会,以促进商业网站的良性发展,为法治社会建设提供有力支持。
[Abstract]:Since the 18th National Congress of the CPC, the pace of ruling the country according to law in our country has been speeding up, and the Party and the government have put forward higher requirements to the news reports on the rule of law in the media. Relying on the latest Internet technology, commercial websites in China have developed rapidly, and their influence has exceeded that of traditional media and official news websites. Adhere to the correct guidance of public opinion, scientific publicity of the rule of law information is a commercial website can not shirk the responsibility. However, the nature of commercial websites chasing interests brings many problems to the dissemination of news under the rule of law and endangers the construction of our country's rule of law society. The article takes three commercial websites with different spreading influence as the key research object, through the quantitative analysis and qualitative analysis to the sample data. The results show that commercial websites generally have the commonality of spreading news about rule of law. It is found that large commercial websites pay more attention to their own brand image, are more strict in the dissemination of news under the rule of law, and the number of problem news is relatively small; small and medium-sized commercial websites are in the dissemination of news under the rule of law. There are serious imbalance in the proportion of different types of rule of law news, title Party and news infringement and so on. This paper deeply analyzes the causes of the prosperity of the news under the rule of law in our country, especially taking the theory of public management as the reference to explore the root cause of the existence of the bad news under the rule of law. Government supervision is not strong enough, the absence of industry organizations. In view of the above problems, this paper takes the theory of public governance as the framework, combines the theory of corporate social responsibility and the theory of enterprise brand, and puts forward some suggestions: commercial websites are in the process of news dissemination under the rule of law. Positive social responsibility is conducive to enhance their own popularity and reputation, thus completing the shaping of the brand image, to achieve the sustainable development of commercial websites; the government regulatory authorities should innovate the business website news dissemination management model, Combining the means of "blocking" and "sparing" in supervision, while increasing the punishment for violations, perfecting the relevant legal system contents, actively promoting the reform of trade organizations, and vigorously developing trade associations, in order to promote the benign development of commercial websites, To provide support for the construction of a society ruled by law.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G219.2

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