从斗鱼TV,Twitch TV看网络直播平台的传播模式

发布时间：2018-06-17 17:48

本文选题：网络传播 + 直播平台　；参考：《内蒙古大学》2017年硕士论文

【摘要】：网络直播平台自2012年起,在以YY为代表的一部分提供视频实时直播的网络平台上兴起,随着网络直播技术的日益发展,游戏等相关产业的飞速发展,以斗鱼为代表的一部分网络公司,在借鉴YY等平台的直播功能的基础上,将网络直播的功能从YY——这一以实时语音互动为主要功能的软件中分离出来,并逐渐发扬光大。而在国外,网络直播平台早已兴起,并迅速吸引了资产流入。2011年,Twitch TV直播平台正式从其母平台Justin TV分离出来,成立了全球第一家网络直播平台,并且在2016年下半年,亚马逊以8亿美元现金收购Twitch TV网络直播平台,足以证明网络直播平台在未来互联网网络生活中的重要性和巨大的经济潜力。从2014年起,中国市场陆续出现了以斗鱼为代表的一部分网络直播平台,随着网络技术的不管发展,网络环境的进步,以及网络生活对普通大众生活的影响力不断增加的大背景下,网络直播直播平台以其独特的传播方式,迅速吸引了大众的目光,并迎来了急速的发展。2016年上半年,各种网络直播平台在相关资本的支持下,以雨后春笋般的态势相继出现。本文将从传播的五要素,即传播者,传播内容,传播渠道,受众和传播效果等5方面,进一步探析网络直播平台的传播模式,在网络直播平台大热的情形下,冷静的分析网络直播平台的未来走向和发展趋势。
[Abstract]:Since 2012, the webcast platform has been rising on the network platform with YY as the representative part to provide real-time live video. With the development of webcast technology, games and other related industries are developing rapidly. A part of network company represented by Douyu, on the basis of referring to the live broadcast function of YY and other platforms, separates the function of network broadcast from YY-this software, which takes real-time voice interaction as its main function, and develops gradually. Abroad, however, webcasting platforms have long been emerging and are rapidly attracting assets. Twitter TV officially separated from its parent platform Justin TV in 2011, setting up the world's first webcast platform, and in the second half of 2016, Amazon's $800 million cash purchase of Twitch TV's webcast is proof of its importance and economic potential in future Internet life. Since 2014, some webcast platforms, represented by Douyu, have emerged in the Chinese market. With the development of network technology and the progress of network environment, Against the backdrop of the growing influence of online life on the lives of ordinary people, the webcast platform, with its unique mode of communication, has rapidly attracted the public's attention and ushered in a rapid development in the first half of 2016. With the support of related capital, various webcast platforms have sprung up one after another. In this paper, five elements of communication, namely, communicator, content, channel, audience and effect, will be further analyzed to analyze the mode of communication of the webcast platform, in the case of the popularity of the webcast platform. Calm analysis of the future of the webcast platform and the trend of development.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

【参考文献】