《纽约时报》、《华尔街日报》浙商形象建构的媒介框架

发布时间：2018-07-02 23:02

本文选题：纽约时报 + 华尔街日报　；参考：《浙江传媒学院》2017年硕士论文

【摘要】：浙商,是对浙江籍商人的统称。改革开放后,浙商借助自身地缘优势与国家政策的扶持,不断活跃于海内外商圈,取得世界瞩目的经济成就。其中涌现出的如阿里巴巴、吉利等著名集团,马云、李书福等知名商人,不但在国内家喻户晓,更是渐渐为世界所熟知。浙商不仅是全国民营经济的代表,而且也是中国经济形象重要组成部分。对其形象报道的研究已不单局限于国内领域,而是应该站在全球跨文化传播的角度来研究其传播价值。从国际传播角度来讲,西方媒体特别是以美国为代表的传媒大国,在国际传播中拥有话语权的主导地位。他们关于中国浙商形象的报道对浙商在国际传播中会产生至关重要的影响。所以对美国主流媒体关于浙商报道进行研究,有利于更好理解国外媒体对于浙商形象的媒介框架构成。本研究运用媒介框架理论和议题设置理论相结合的方式,辅以内容分析法及比较分析法。对从1986年至2015年近30余年间《纽约时报》、《华尔街日报》以浙商相关报道的文本为样本量进行分析,从报道方式、体裁、篇幅、态度倾向等9个维度进行类目构建,并在此基础上考察浙商形象在这两大主流媒体中的媒介呈现情况以及媒介议程设置。得出结论是:一、两份报纸对于浙商的媒介形象呈现较为客观,并无呈现出明显的偏见。二、两份报纸对于浙商报道的中心议题都是经济层面的,但《华尔街日报》和《纽约时报》的关注点略有差异:《纽约时报》较为关注浙商的传统经济领域;《华尔街日报》则更注重新经济领域。三、两份报纸对于浙商的总体关注度并不高,浙商形象呈现不明确,具体表现为报道总量不多、所占篇幅少等。这些现象的背后不仅有经济原因,同时也反映着中美关系的变化过程,笔者在对样本量分析的基础上,结合几十年间中美政治、文化等关系变化对背后深层原因进行一定的分析梳理,并且在此背景下对浙商形象对外传播方面给予可行性建议。
[Abstract]:Zhejiang merchants, is a general name for Zhejiang merchants. After the reform and opening up, Zhejiang businessmen, with the help of their own geographical advantages and the support of national policies, have been active in the business circles at home and abroad, and have made remarkable economic achievements in the world. Among them, famous groups such as Alibaba, Geely, Ma Yun, Li Shufu and other well-known businessmen, not only well-known in China, but also gradually become familiar to the world. Zhejiang businessmen are not only representatives of the national private economy, but also an important part of China's economic image. The study of its image report is not confined to the domestic field, but should study its communication value from the angle of global cross-cultural communication. From the angle of international communication, the western media, especially the media power represented by the United States, have the dominant position in international communication. Their reports on the image of Zhejiang businessmen in China will have a vital impact on their international communication. Therefore, it is helpful to better understand the media framework of foreign media on Zhejiang businessmen 'image by studying American mainstream media reports on Zhejiang businessmen. In this study, the media framework theory and topic setting theory are combined, supplemented by content analysis and comparative analysis. From 1986 to 2015, the "New York Times" and the "Wall Street Journal" were analyzed in terms of the sample size of the relevant reports of Zhejiang businessmen, and the categories were constructed from 9 dimensions, such as reporting style, genre, length, attitude and tendency. On this basis, the media presentation and media agenda setting of Zhejiang merchants' image in these two mainstream media are investigated. The conclusions are as follows: first, the two newspapers are more objective about the media image of Zhejiang merchants, and have no obvious bias. Second, the central issue reported by the two newspapers on Zhejiang businessmen is economic. However, the concerns of the Wall Street Journal and the New York Times are slightly different: the New York Times focuses more on the traditional economic fields of Zhejiang businessmen, while the Wall Street Journal pays more attention to the new economy. Third, the overall attention of the two newspapers to Zhejiang businessmen is not high, the image of Zhejiang businessmen is not clear, the specific performance is that the total amount of reports is not much, occupied by less space and so on. There are not only economic reasons behind these phenomena, but also a reflection of the changing process of Sino-US relations. On the basis of an analysis of the sample size, the author combines the politics of China and the United States for several decades. The changes of culture and other relations analyze the underlying causes, and give some feasible suggestions on the transmission of Zhejiang businessmen 'image to the outside under this background.
【学位授予单位】：浙江传媒学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G212

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