文化认同：台湾妈祖文化传播与“两岸”关系互动研究

发布时间：2018-03-24 16:59

  本文选题：妈祖文化　切入点：传播　出处：《苏州大学》2016年博士论文

【摘要】：因为时代动荡的关系,造成了两岸从1949年以来,在同样文化主轴背景之下,大陆与台湾之间有半个世纪之久,都处于各自发展的一个现象,直至1987年藉由妈祖文化宗教信仰的传播,才让两岸开始有了突破性的接触,并且进而产生历史性的互动,虽然两岸在政治制度的实施上有所不同,但是经由文化做基石的发展来追朔过去,两岸之间不管是语言、风俗、习惯等等,都出自于血脉同源、同文同种关系。本文主要以台湾妈祖文化传播为例,来探究两岸在传播上的双向沟通与发展,进而藉由妈祖文化传播的模式,来创造其他文化也能依此模式循序渐进的发展。第一章分阶段来探究妈祖信仰的起源,以及妈祖信仰对台湾所造成的冲击,进而衍生出的台湾特有的民俗文化,此外,大陆与台湾之间对妈祖文化的信仰有哪些共通之处,藉由文化的共同点来证明两岸血脉相连、血浓于水的事实。第二章主要为深入了解宗教文化传播的过程中,传媒所扮演的传播功能,同时在台湾地区自从报禁解除之后,传媒是如何的介入台湾的宗教活动,庙宇跟传媒之间又是维持怎样的一种关系,因为宗教文化经由传媒大肆的报导,其所产生的效应已经衍生出许多粗俗的文化,这些粗俗文化对社会的影响如何?民众观点又是如何?种种问题在本章皆有深入的剖析。第三章妈祖文化传播对两岸关系已经造成了实质的影响,在政治层面上,已经发展到两岸官方的互动,在经济层面上也因为相互的交流而产生了许多商业行为,甚至相互投资合作发展出另一种互信的商业模式,两岸的人民也藉着宗教等各项文化的交流,对彼此不再感到陌生,足见这些年来妈祖文化的传播,延伸出了许多双边效益。第四章主要在于论述科技的进步,传统媒体已经出现式微的情形,转而代之的是新媒体的蓬勃发展,因为新媒体具备影音双向沟通的特性而且能够快速的将讯息传达,因此两岸之间更应该在现有传统媒体的基础上,发展新媒体的合作平台,除了培育新媒体的共同人才之外,也可藉由这个平台造就更多的商业契机,同时增进两岸民间与官方的互动,让新媒体成为两岸未来持续交流发展的助力。总而言之,妈祖文化的传播,启动了两岸之间的各项交流,传播的功能在这里显而易见,然而传播的功能,不能仅止于此,还必须让它发扬光大,将两岸交流的现况讯息传递到每个角落,此外,在新媒体快速崛起的时代,两岸的官方与民间也必须十分重视,因为新媒体具备了传统媒体所没有的交互式沟通功能,用户彼此之间不须面对面就能彼此藉由平台来传播讯息,所以两岸官方不能再漠视新媒体的存在,反之还必须积极投入人力,去学习进而善用这个平台,才能够在第一时间掌握时刻的讯息与各项契机。
[Abstract]:Because of the turbulent relations of the times, since 1949, under the same cultural main axis, the mainland and Taiwan have been in their own development for half a century. It was not until 1987, with the spread of Ma Zu's cultural and religious beliefs, that the two sides of the strait began to have breakthrough contacts and thus had historic interactions, although the two sides of the strait had different political systems in their implementation. However, through the development of culture as the cornerstone to trace the past, no matter language, customs, habits and so on between the two sides of the strait, they all come from the same blood and blood, the same text and the same relationship. This article mainly takes the cultural transmission of Ma Zu in Taiwan as an example. To explore the two-way communication and development between the two sides of the strait in communication, and then to create other cultures that can be developed step by step in accordance with this model by means of the mode of cultural communication of Ma Zu. The first chapter explores the origin of Ma Zu's belief in stages. And the impact of Ma Zu's belief on Taiwan, and the resulting folklore culture of Taiwan. In addition, what is the common denominator between the mainland and Taiwan in the belief in Ma Zu culture to prove that the two sides of the strait are related by the common ground of culture? The fact that blood is thicker than water. The second chapter is mainly to understand in depth the communication function played by the media in the process of religious and cultural dissemination. At the same time, how did the media get involved in Taiwan's religious activities since the ban was lifted? What kind of relationship does the temple maintain with the media? because religious culture is widely reported through the media, its effect has spawned a lot of vulgar culture. How do these vulgar cultures affect society?. What is the public opinion? All kinds of problems have been deeply analyzed in this chapter. Chapter III: Ma Zu's cultural communication has had a substantial impact on cross-strait relations. At the political level, it has developed into the official interaction between the two sides of the strait. At the economic level, many commercial activities have also resulted from mutual exchanges, and even mutual investment and cooperation have developed another business model of mutual trust. People on both sides of the strait are no longer unfamiliar to each other through religious exchanges and other cultural exchanges. It can be seen that the spread of Ma Zu's culture over the years has extended a lot of bilateral benefits. The fourth chapter mainly deals with the progress of science and technology. The traditional media has been declining, and instead of the vigorous development of new media, Because the new media has the characteristics of two-way communication between audio and video and can communicate information quickly, therefore, both sides of the strait should develop the cooperation platform of new media on the basis of existing traditional media, in addition to cultivating common talents of new media. We can also take advantage of this platform to create more business opportunities, at the same time to enhance the interaction between civil and official people on both sides of the strait, so that the new media can become the aid of the future development of cross-strait exchanges. In a word, the spread of Ma Zu's culture, All kinds of exchanges between the two sides of the strait have been initiated. The function of communication is obvious here. However, the function of communication must not stop here. It must also be carried forward to convey the current information of cross-strait exchanges to every corner. In addition, In the era of the rapid rise of new media, officials and people on both sides of the strait must also attach great importance to it, because the new media has the interactive communication function that traditional media do not have, and users can spread messages from each other through platforms without having to face each other. Therefore, officials on both sides of the strait can no longer ignore the existence of new media. Instead, they must actively invest in human resources to learn and make good use of this platform so that they can grasp the information and opportunities of the moment in the first place.
【学位授予单位】：苏州大学
【学位级别】：博士
【学位授予年份】：2016
【分类号】：G122;G206
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本文编号：1659202