新媒体环境下图书馆学科服务团队知识共享研究

发布时间:2018-08-13 21:02
【摘要】:随着新媒体技术的发展和应用,新媒体对图书馆学科服务产生了重要影响。当前国内各大高校图书馆学科服务部门纷纷开通了官方微博、微信公众号和社交媒体账号等新媒体平台,投入大量的资金和人力借助新媒体平台开展学科服务。新媒体环境下图书馆用户的信息环境和学科信息需求变得复杂多样,用户对图书馆学科服务的要求、服务方式和方法均发生了很大变化。新媒体环境下图书馆用户不再满足简单的文献服务,越来越倾向于基于专业知识或知识解决方案的服务,对高校图书馆学科服务提出了更高要求。另外,因受到学科馆员能力和精力的限制,用户信息环境日益复杂与用户信息需求呈现复杂多元化,单一的学科馆员因胜任力偏低,学科服务深度和广度不够,难以满足学科用户的需求。当前高校图书馆学科服务主导形式正经历着学科馆员单一服务向团队服务方式转变的过程。新媒体为图书馆学科服务提供了良好的环境和平台,使得图书馆学科服务知识共享变得更加便捷、成本更加低廉。高校图书馆借助新媒体平台能够即时快捷地满足用户需求,实现与用户的互动交流,学科服务知识共享的效率和速度都得到了很大的提高。学科服务团队借助新媒体平台进行知识服务成为当前图书馆学科服务的研究热点。知识生态理论是研究人、知识和环境协调发展的理论,可以为新媒体环境下学科服务团队知识的组织、共享技术和知识共享主体之间的复杂关系提供新的理论支持。因此,本文借鉴知识生态理论分析新媒体环境下高校图书馆学科服务团队知识共享的机理、影响因素、探索知识共享的模式,提出一种针对高校图书馆学科服务团队知识共享绩效评价方法,并针对当前新媒体环境下高校图书馆学科服务知识共享的现状和困境,提出了相应的对策和建议。本文主要做了以下几个方面的工作和创新:首先,本文基于知识生态理论构建了新媒体环境下图书馆学科服务团队知识共享机理模型,提出了新媒体环境下图书馆学科服务团队知识共享的概念和特点,构建了新媒体环境下图书馆学科服务团队知识共享的知识生态系统,对知识共享知识生态系统的四个组成要素知识、知识共享主体、知识共享环境、知识共享技术以及它们之间的相互关系进行分析。同时也分析了新媒体环境下图书馆学科服务团队知识共享的知识生态链,知识生态链的形成和知识流转情况。将新媒体环境下图书馆学科服务团队知识共享网络的类型分为星型拓扑结构、总线型拓扑结构、Y型拓扑结构和网状拓扑结构四种结构形式。借助施拉姆大众传播过程构建了新媒体环境下图书馆学科服务知识共享的过程模型,分析了知识共享过程的每个阶段。认为新媒体环境下图书馆学科服务团队知识共享的动力主要是以知识共享环境、知识共享技术和知识固有属性刺激影响的外部动力和以知识共享主体和学科服务团队的需求驱动的内部动力,受到两种动力的共同作用。本部分的研究奠定了全文理论研究的整体框架,为后续的研究奠定了理论基础。其次,从知识生态系统角度,借鉴计划行为理论模型,对新媒体环境下图书馆学科服务团队知识共享的影响因素进行研究。将影响因素分为知识、知识共享主体、知识共享环境、知识共享技术及知识共享网络结构五个方面,共设计提出了16项影响因素。通过设计调查问卷,收集了276份有效问卷,采用结构方程模型分析软件amos17.0对构建的模型进行检验和分析,验证研究假设并对每一类影响因素进行详细分析。实证研究结果发现知识的可及性、时效性、丰富性、知识质量对图书馆学科服务团队知识共享意向产生正向影响。知识共享主体的利他主义、自我效能以及互惠对知识共享意向产生正向影响。图书馆学科服务团队知识共享的内外部环境中的信任环境、团队文化氛围、激励制度都对知识共享主体的意向产生正向影响。知识共享技术的易用性、可靠性以及新媒体平台流畅性对知识共享行为直接存在正向影响。图书馆学科团队知识共享形成的知识共享网络中的知识共享主体在网络中的位置、知识共享网络的稳定性都与知识共享主体的意向产生正向影响,知识共享主体之间的网络距离对知识共享意向产生负向的影响。第三,对新媒体环境下图书馆学科服务团队知识共享的模式进行分析。结合知识生态理论,依据新媒体的类型和功能特点以及知识共享主体发挥的作用,将新媒体环境下图书馆学科服务团队知识共享的模式分为资源推送式、任务驱动式、即时交互式、流媒体直播式四种类型。分别选取每种模式的典型新媒体应用,结合当前高校图书馆学科服务的使用情况进行案例分析,借助知识生态理论,从知识、知识共享主体、知识共享环境、知识共享技术四个方面分析各类模式在新媒体环境下的特点和作用,并针对四种模式进行对比分析。第四,提出了一种基于模糊层次分析的图书馆学科服务团队知识共享绩效评价方法,采用质性访谈的方法选取评价指标,结合知识生态理论将图书馆学科服务团队知识共享绩效评价指标分为知识共享主体、知识共享环境、知识共享过程、团队和图书馆组织四个维度,选取了25个二级指标,采用层次分析法构建了评价指标体系,运用模糊综合评价的方法进行绩效的评价,并选取吉林省某大学理工科学科服务团队作为应用评价对象,验证本研究提出方法的有效性和合理性。最后,针对当前高校图书馆借助新媒体平台开展学科服务知识共享的现状,分析了高校图书馆借助新媒体开展学科服务知识共享的困境,分别从知识、知识共享主体、知识共享环境、知识共享技术和知识共享网络结构五个方面提出相应的策略和建议。这些研究结论的得出,不仅丰富了图书馆学科服务、知识共享和知识生态的理论研究,更是为高校图书馆借助新媒体开展学科服务知识共享提供了理论基础和参考建议,有助于提高高校图书馆学科服务团队知识共享的效率和水平,对于提高图书馆学科服务团队的学科服务水平和质量都具有较强的现实应用意义。
[Abstract]:With the development and application of new media technology, new media has exerted an important influence on the subject service of libraries. At present, the subject service departments of University Libraries in China have opened new media platforms such as official micro-blogs, Weixin public numbers and social media accounts, and have invested a lot of money and manpower to carry out subject service by means of new media platforms. Under the new media environment, the information environment and subject information needs of library users have become complex and diverse, and the requirements of library subject services, service methods and methods have changed greatly. In addition, due to the limitation of subject librarian's ability and energy, the user's information environment is becoming more and more complex and diversified, and the single subject librarian is difficult to meet the needs of subject users because of his low competence and inadequate depth and breadth of subject service. The former dominant form of subject service in university libraries is experiencing the transformation from the single service of subject librarians to that of team service. New media provides a good environment and platform for library subject service, which makes the sharing of subject service knowledge more convenient and cheaper. The efficiency and speed of knowledge sharing in subject service have been greatly improved by satisfying users'needs instantly and quickly, and realizing interactive communication with users. Subject service teams have become the research hotspot of subject service in libraries with the help of new media platform. The theory of exhibition can provide new theoretical support for the organization of subject service team knowledge under the new media environment, the complex relationship between sharing technology and the subject of knowledge sharing. This paper puts forward a method of knowledge sharing performance evaluation for academic service teams in University libraries, and puts forward corresponding countermeasures and suggestions in view of the current situation and predicament of knowledge sharing in academic service in University Libraries under the new media environment. The knowledge ecology theory constructs the knowledge sharing mechanism model of library subject service team under the new media environment, puts forward the concept and characteristics of knowledge sharing of library subject service team under the new media environment, constructs the knowledge ecological system of knowledge sharing of library subject service team under the new media environment and the knowledge ecological system of knowledge sharing. The paper also analyzes the knowledge ecological chain, the formation of the knowledge ecological chain and the knowledge transfer of the knowledge sharing of the library subject service team under the new media environment. The types of knowledge sharing network of library subject service team can be divided into four types: star topology structure, bus topology structure, Y topology structure and network topology structure. It is considered that the motivation of knowledge sharing of library subject service team under the new media environment is mainly the external motivation of knowledge sharing environment, knowledge sharing technology and knowledge inherent attribute stimulation, and the internal motivation driven by the demand of knowledge sharing subject and subject service team. Secondly, from the perspective of knowledge ecosystem and drawing lessons from the theoretical model of planned behavior, this paper studies the influencing factors of knowledge sharing of library subject service team under the new media environment. The influencing factors are divided into knowledge, knowledge sharing subject and knowledge sharing subject. Enjoying the environment, knowledge sharing technology and knowledge sharing network structure five aspects, a total of 16 factors were designed and put forward. Through the design of questionnaires, 276 valid questionnaires were collected. Structural equation model analysis software Amos 17.0 was used to test and analyze the model, verify the research hypothesis and detailed each type of influencing factors. The results show that the accessibility, timeliness, richness and quality of knowledge have a positive impact on the knowledge sharing intention of library service teams. The trust environment, team culture atmosphere and incentive system have positive effects on the intention of knowledge sharing subjects. The ease of use, reliability and fluency of new media platforms have direct positive effects on knowledge sharing behaviors. The position of the enjoying subject in the network, the stability of the knowledge sharing network and the intention of the knowledge sharing subject have a positive impact, and the network distance between the knowledge sharing subjects has a negative impact on the intention of knowledge sharing. According to the theory of state, according to the types and functions of new media and the role of knowledge sharing agents, the knowledge sharing modes of library subject service teams under the new media environment are divided into four types: resource-pushing, task-driven, real-time interactive and live streaming media. With the help of knowledge ecology theory, this paper analyzes the characteristics and functions of various modes in the new media environment from four aspects: knowledge, subject of knowledge sharing, environment of knowledge sharing and technology of knowledge sharing. Fuzzy Analytic Hierarchy Process (FAHP) is used to evaluate the knowledge sharing performance of library subject service teams. Qualitative interviews are used to select evaluation indicators. Combining with knowledge ecology theory, the performance evaluation indicators of library subject service teams are divided into four parts: subject of knowledge sharing, environment of knowledge sharing, process of knowledge sharing, team and library organization. Dimension, 25 secondary indicators are selected, the evaluation index system is constructed by AHP, the performance is evaluated by fuzzy comprehensive evaluation method, and the science and engineering discipline service team of a university in Jilin Province is selected as the application evaluation object to verify the validity and rationality of the method proposed in this study. The present situation of subject service knowledge sharing in libraries with the help of new media platform is analyzed. The dilemma of subject service knowledge sharing in libraries with the help of new media is analyzed. The corresponding strategies and suggestions are put forward from five aspects: knowledge, subject of knowledge sharing, environment of knowledge sharing, technology of knowledge sharing and network structure of knowledge sharing. The conclusion not only enriches the theoretical research on subject service, knowledge sharing and knowledge ecology of libraries, but also provides theoretical basis and reference suggestions for university libraries to carry out subject service knowledge sharing with the help of new media. It is helpful to improve the efficiency and level of knowledge sharing among subject service teams of University Libraries and to improve the map. The subject service level and quality of the subject service team of the library have strong practical application significance.
【学位授予单位】:吉林大学
【学位级别】:博士
【学位授予年份】:2016
【分类号】:G252;G258.6


本文编号:2182179

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