自媒体时代思想政治教育说服力研究

发布时间：2018-03-17 12:48

本文选题：自媒体　切入点：思想政治教育说服力　出处：《东北师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着自媒体时代的迅速蔓延与不断创新,其“零门槛”、多元化、平等性等传播方式深刻的影响着人们的思维与生活。在这一环境中,西方国家将其意识形态与价值观念的肆意传播使社会舆论导向更加困难,也使思想政治教育内容的真实性与科学性遭到了强烈的质疑,因此,如果思想政治教育不能够有效掌握自媒体的运行规律并合理运用,就只能自我边缘化。那么,在自媒体的时代背景中,思想政治教育如何影响并说服广大社会成员?思想政治教育如何在众多挑战与冲击下增强对现实问题的解释力和说服力,推动思想政治教育“发出中国声音、唱好中国故事”等成为了思想政治教育学科发展与思想政治实践工作中亟待解决的重要问题。基于这一考虑,本研究运用文献研究法,结合了传媒学、社会学等哲学社会科学研究方法,剖析思想政治教育说服力的基本内涵以及在自媒体时代的特殊形态,对自媒体时代思想政治教育的说服过程及过程中的说服机理进行了简要分析,并依据自媒体时代思想政治教育所面临的切实挑战提出了相应的提升策略。据此,文章设计了四个基本部分。第一部分重在解决自媒体时代思想政治教育说服力的基本理论命题。首先,对这一命题中涉及到的重要概念“自媒体时代”及“说服”问题进行了理论阐释,其次,探讨了思想政治教育说服力的基本内涵及在自媒体时代中所呈现出的衍生特点,最后,对思想政治教育说服力的结构形态以及在自媒体时代背景中所衍生出的再生形态进行了理论分析。第二部分重在剖析自媒体时代思想政治教育说服的“三维过程”。即根据思想政治教育的说服逻辑,将自媒体时代思想政治教育说服过程分为三个子过程:个体说服过程、群体说服过程及社会说服过程。在个体维度上,侧重于探讨个体说服过程的构成要素及作用方式;在群体维度上,侧重于探讨群体说服何以可能及作用机理;在社会维度上,侧重于从价值观传播与说服的角度分析社会说服的系统过程。第三部分重在研判自媒体时代思想政治教育说服力的现实挑战。从思想政治教育说服力的基本定义及自媒体时代思想政治教育说服的“三维过程”出发,分析说服者、说服内容与说服过程三个维度在自媒体时代所面临的现实冲击。第四部分重在解决自媒体时代思想政治教育说服力的提升理路。提出要在自媒体时代提高思想政治教育说服力,就要确立科学思维、完善内在运作方式,并构建相应的支撑体系。
[Abstract]:With the rapid spread and continuous innovation of the era of self-media, its "zero threshold", diversification, equality and other means of communication have a profound impact on people's thinking and life. The wanton dissemination of ideology and values in western countries makes it more difficult to guide public opinion, and makes the authenticity and scientific nature of ideological and political education content seriously questioned. If ideological and political education can not effectively grasp the operation of the media and use it reasonably, it can only marginalize itself. Then, in the context of the era of self-media, how can ideological and political education influence and convince the majority of social members? How to strengthen the explanation and persuasion of practical problems under the challenge and impact of ideological and political education, and how to promote ideological and political education to "issue a Chinese voice", Singing a good Chinese story has become an important issue in the development of the subject of ideological and political education and in the practice of ideological and political work. Based on this consideration, this study uses the method of literature research and combines the study of media. The research methods of philosophy and social sciences such as sociology, the analysis of the basic connotation of persuasion in ideological and political education and the special form in the era of self-media, This paper briefly analyzes the process and mechanism of persuasion of ideological and political education in the era of self-media, and puts forward corresponding promotion strategies according to the practical challenges faced by ideological and political education in the era of self-media. This paper designs four basic parts. The first part focuses on solving the basic theoretical propositions of persuasion of ideological and political education in the era of the media. In this paper, the important concepts involved in this proposition, "self-media age" and "persuasion", are explained theoretically. Secondly, the basic connotation of persuasion in ideological and political education and its derivative characteristics in the era of self-media are discussed. This paper makes a theoretical analysis of the structural form of persuasive power of ideological and political education and the regenerative form derived from the background of the media age. The second part focuses on the analysis of the "three-dimensional process" of persuasion in ideological and political education in the era of the media. "... according to the logic of persuasion in ideological and political education, The process of ideological and political education persuasion in the media era is divided into three sub-processes: individual persuasion process, group persuasion process and social persuasion process. On the group dimension, it focuses on how group persuasion is possible and its mechanism of action, and on the social dimension, The third part focuses on studying the realistic challenge of persuasion in ideological and political education in the media era. The basic definition of persuasion in ideological and political education is given to the basic definition of persuasion in ideological and political education. And from the "three-dimensional process" of ideological and political education persuasion in the media age, Analyze the persuader, The realistic impact of the three dimensions of persuasion and persuasion in the era of self-media. 4th is to solve the problem of how to enhance the persuasion of ideological and political education in the era of self-media, and to improve the persuasion of ideological and political education in the era of self-media. Must establish the scientific thought, consummates the internal operation way, and constructs the corresponding support system.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D64

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