微博传播社会主义核心价值观研究

发布时间：2018-03-19 02:15

本文选题：微博　切入点：社会主义核心价值观　出处：《西安工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：微博作为一个自由传播的平台,是确保社会主义核心价值观获得有效传播的一个关键渠道。论文以调查问卷的方法,结合了调查回收的内容,重点从传播者的角度研究了在微博这个传播舆论平台进行社会主义核心价值观传播存在的主要问题以及解决的策略。论文综合微博的特性,进而论述了各种在传播社会主义核心价值观的过程中传播主体主要存在的关键问题。笔者认为,在微博传播社会主义核心价值观的过程之中,有关的核心价值观传播主体其所进行的传播活动核心主要有,在服务之中塑造良好的社会风气、依靠评论来引导网民的价值观、依靠话题来规划议程、依靠文艺创作在潜移默化中宣传价值观等,各个有关的传播主体在实际传播活动之中存在着一种合作以及监督的联系。经有关的研究得出,当前微博在社会主义核心价值观传播上主要存在着两个方面的关键问题:第一、官方微博的各种不足:未能真正的贴近网民的活动,其传播的内容缺乏足够的严谨性;缺乏规范统一的管理制度。第二、私人微博存在的主要问题:网民的言论观点不够理性;传播的目的不够明确。本文从存在的主要问题这个基础上,针对存在的主要问题进行了比较详细的原因分析,以此提出解决问题的策略和建议,分别从表达内容和表达方式、实施规范管理微博传播、合理利用传播平台、提高微博言论者个人素养、遵守微博传播的特点等五个方面针对微博价值观的传播问题提供了配套的方针。最后论文中提出,在目前的微博时代里,价值观要想获得正确的传播,不但需要契合微博自身的特性以及客观规律,同时在多个主体相互间还需要形成良好的协力,进而提升整体的传播内容以及质量,更为高效的提升微博运营效果,构建配套的人才力量,共同打造一个气氛良好的传播平台,通过微博这个传播平台,一起提高自己的个人素养,加深自己的内涵,一起学习社会主义核心价值观,合理的利用微博这个平台,用正确的方式传播社会主义核心价值观。
[Abstract]:Weibo, as a platform for free communication, is a key channel to ensure the effective dissemination of socialist core values. From the perspective of communicators, this paper mainly studies the main problems and the strategies to solve in the dissemination of socialist core values in Weibo, the platform of public opinion. Then it discusses the key problems in the process of propagating socialist core values. The author thinks that in the process of spreading socialist core values by Weibo, The core of the communication activities carried out by the relevant core values communicators are as follows: shaping a good social atmosphere in the service, relying on comments to guide the values of Internet users, and relying on topics to plan the agenda. Relying on literary and artistic creation to propagate values and so on in a subtle way, there is a relationship of cooperation and supervision among the relevant communication subjects in the actual communication activities. At present, Weibo has two key problems in the dissemination of socialist core values: first, various shortcomings of official Weibo: failure to really close to the activities of Internet users, lack of sufficient preciseness in the content of dissemination; Lack of standardized and unified management system. Second, the main problems of private Weibo: the opinions of Internet users are not rational; the purpose of communication is not clear enough. This paper analyzes the causes of the main problems in detail, and puts forward the strategies and suggestions to solve the problems, respectively, from the aspects of expressing the content and the way of expression, standardizing the management of Weibo's communication, and making rational use of the communication platform. The five aspects of improving Weibo's personal literacy and observing the characteristics of Weibo's communication have provided a complete set of guidelines for the dissemination of Weibo's values. Finally, it is proposed in the paper that in the current age of Weibo, In order to get the correct dissemination of values, it is necessary not only to accord with Weibo's own characteristics and objective laws, but also to form a good cooperation among various subjects so as to improve the content and quality of the whole communication. To improve Weibo's operational effect more efficiently, to build up a supporting talent force, and to jointly create a communication platform with a good atmosphere, and to jointly improve his personal accomplishment and deepen his own connotation through this communication platform of Weibo. Learn socialist core values together, make use of Weibo reasonably, spread socialist core values in the right way.
【学位授予单位】：西安工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D64

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