日常生活化:意识形态安全的政治传播学

发布时间：2018-04-30 21:39

本文选题：意识形态安全 + 政治传播　；参考：《上海师范大学学报(哲学社会科学版)》2016年02期

【摘要】：意识形态安全的治理是国家治理体系与治理能力现代化的重要组成部分。新的时代环境下,中国特色社会主义意识形态的传播及安全维护问题凸显。如何防范域外异质性意识形态的渗透和冲击,如何更好地维护中国特色社会主义意识形态的主导地位,对于党的执政和国家的政治安全来说,是一个尤为重大的理论与实践问题。文章立足于政治传播学的视角,充分借鉴和结合西方马克思主义关于日常生活化意识形态和意识形态日常生活化的相关理论阐述,指出我国传统单一的、显性的、自上而下的灌输式、宣传式意识形态传播机制面临着一系列的困境,如效度困境、第三代政治传播对主体主导性的消解、公民社会成长对单向式宣传与灌输的冲击等。而日常生活化的意识形态传播机制则强调传播主体选择上的社会化、以需求与偏好为中心的传播机制选择、传播话语的日常生活化、多场域的渗透策略,以及多媒介的传播渠道等。当前应创新中国特色社会主义意识形态的传播理念,优化传播主体、渠道和方式,汲取意识形态日常生活化的理论与实践资源,构建具有中国特色的合理、高效的意识形态传播与安全维护机制。
[Abstract]:The governance of ideological security is an important part of the modernization of national governance system and governance ability. Under the new era environment, the dissemination and the security maintenance question of the socialism ideology with Chinese characteristics is prominent. How to prevent the infiltration and impact of the foreign heterogeneity ideology and how to better maintain the leading position of the socialist ideology with Chinese characteristics, for the ruling party and the political security of the country, It is a particularly important theoretical and practical problem. Based on the perspective of political communication, the article fully draws lessons from and combines the relevant theories of western Marxism on daily life ideology and ideology daily life, and points out that our country's tradition is single and dominant. The top-down ideological communication mechanism is faced with a series of dilemmas, such as validity dilemma, the third generation of political communication to the elimination of the dominant subject, the impact of the growth of civil society on one-way propaganda and indoctrination, and so on. The ideological communication mechanism of daily life emphasizes the socialization of the choice of communication subject, the choice of communication mechanism centered on demand and preference, the daily life of communication discourse and the permeation strategy of multi-field. As well as the multi-media communication channel and so on. At present, we should innovate the communication idea of socialist ideology with Chinese characteristics, optimize the main body, channels and ways of communication, absorb the theoretical and practical resources of daily life of ideology, and construct a reasonable one with Chinese characteristics. Efficient ideological communication and security maintenance mechanism.
【作者单位】：安徽新华学院思政部;
【基金】：安徽省教育厅人文社会科学重点研究项目“中国梦教育嵌入青年人价值观教育研究——以大学生价值观教育为例”(SK2014A268)的阶段性成果
【分类号】：G206;D64

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