道德绑架事件的主流媒体议程设置研究

发布时间：2018-10-09 21:15

【摘要】：当道德绑架事件频频出现于人们的视野,社会公众网络围观的同时,其实更多的是迷茫和困惑,欲从中寻求道德评价的真谛而往往苦于无解,于是,道德绑架事件往往在网络上或者自媒体上持续发酵,众说纷纭,莫衷一是,网友灌水,相互攻讦、谩骂、嘲讽……最终轰然散场。难道道德评价失去了标准?主流媒体该在这一起起道德绑架事件中承担起何种责任?社会主义核心价值观的培育与实践难道不应体现在这是非曲直的争辩中?作为政府“咽喉”的主流媒体,在回归理性和新闻本位的过程中,宣传报道道德绑架事件必须厘清主流媒体应尽的社会责任,找到为社会服务的切入点,注重社会参与、社会沟通、社会疏导、社会监督,利用媒体议程设置,寻求解决道德绑架事件的路径。媒体生态多样化、平民化、个性化和交互式的传播形式,在为道德绑架事件提供新的解决路径的同时,也产生了新问题。我们不得不探究到底是谁用绑架我们的行为,其目的是什么,又是通过何种手段来实现的。主流媒体通过对道德绑架事件的关切与回应,解构道德绑架事件的发生机制,在承担建设社会道德环境的责任之上,立足于宣传社会主义核心价值观和宣传中国传统优秀文化。与此同时,创建道德绑架事件中主流媒体传播动力机制模型,分析主流媒体在舆论传播中和群众的双向互动功能,探寻社会主义核心价值观在媒体传播中的流向;对“安徽好人”宣传报道的受众反应与公民道德环境建设的关联性调查研究,提出主流媒体在构建和谐社会、传播社会主义核心价值观方面存在的重大问题。通过以上对主流媒体议程设置的探究,完善道德绑架事件主流媒体议程设置,构建道德绑架事件中主流媒体议程设置四阶段舆论引导模式,加强主流媒体的人文关怀,促进媒体发挥应有的社会功能,推进主流传媒议程设置对社会主义核心价值观的传播功能。
[Abstract]:When the incidents of moral kidnapping frequently appear in the sight of people, the social public network onlookers at the same time, in fact, more confusion and confusion, in order to seek the true meaning of moral evaluation and often suffer from the solution, so, Moral kidnapping often continues to ferment on the Internet or from the media. Finally, the scene fell apart. Does the moral evaluation lose its standard? What is the responsibility of the mainstream media in this moral kidnapping? Should not the cultivation and practice of socialist core values be reflected in this argument of right and wrong? As the mainstream media of government "throat", in the process of returning to rationality and news standard, the propaganda and reporting of moral kidnapping must clarify the social responsibility of the mainstream media, find the breakthrough point of serving the society and pay attention to social participation. Social communication, social guidance, social supervision, using media agenda setting, seeking to resolve the path of moral kidnapping. Media ecological diversification, popularization, personalized and interactive forms of communication, while providing a new way to solve the moral kidnapping incident, but also generated new problems. We have to figure out who kidnapped us, what the purpose was, and by what means. Through the concern and response to the moral kidnapping, the mainstream media deconstruct the mechanism of moral kidnapping, on the basis of assuming the responsibility of constructing the social moral environment, based on propagating the socialist core values and the Chinese traditional excellent culture. At the same time, we should establish a dynamic mechanism model of the mainstream media communication in the moral kidnapping event, analyze the two-way interaction function between the mainstream media and the masses, and explore the direction of the socialist core values in the media communication. This paper investigates the relationship between the audience reaction of "good people in Anhui" and the construction of citizen's moral environment, and points out the major problems existing in the mainstream media in constructing a harmonious society and propagating the socialist core values. Through the above research on the mainstream media agenda setting, improve the mainstream media agenda setting of moral kidnapping, construct the four-stage media guiding mode of the mainstream media agenda setting in the moral kidnapping event, and strengthen the humanistic care of the mainstream media. To promote the media to play its due social function and to promote the communication function of the mainstream media agenda to the socialist core values.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D648;G206

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