自媒体时代我国主流意识形态建设研究

发布时间：2018-11-27 15:05

【摘要】：随着互联网不断地普及和发展,以微博、微信为代表的自媒体逐渐融入我国普通大众的生活,自媒体开启了互联网生活的全新时代,从根本上颠覆了传统媒体自上而下、单向的信息传播模式。自媒体传播主体的广泛性、传播内容的随意性、传播方式的多样性给我国主流意识形态传播和建设带来新情况、新问题,特别是新兴自媒体对主流话语权、网络舆论场域的影响值得进行深入的研究。论文在认真研读国内外前沿理论成果的基础上,对自媒体和社会主义主流意识形态的概念和特点做出清晰地界定,分析了自媒体传播要素特征并着重对自媒体传播主体进行系统划分,总结梳理了马列经典作家以及中国共产党人不同历史时期关于意识形态理论的重要阐释。党的十八大以来,习近平总书记多次强调掌握互联网话语权、营造良好网络舆论氛围的重要性,在新思路、新理念的指导下,我国自媒体平台主流意识形态建设已经取得初步发展。一方面把现实社会主流意识形态的一元性延伸至自媒体空间,同时创新了多样化意识形态传播方式和多维度的话语平台,另一方面,自媒体时代为主流意识形态建设营造了新氛围、扩展了新途径,培养了自媒体普通用户的新意识,这些都为自媒体时代主流意识形态的建设创造了有利环境。自媒体平台主流意识形态建设虽然取得了一定的成绩,但是基于自媒体本身的弱点和监管不完善等原因,在面对国外技术、语言层面的垄断,多元化思潮的冲击以及国内的网络杂音的威胁时,主流意识形态也会出现舆论引导力失灵,在自媒体平台“失语”、“失力”等现象,主流意识形态主动适应性和舆论掌控力捉襟见肘。自媒体时代主流意识形态传播建设的依托载体、传播理念、话语方式都与传统媒体有着显著差别,因此要提升主流意识形态在自媒体平台的影响力和感召力,不但要借鉴主流意识形态建设的传统方式、方法,还要根据自媒体平台的特点选取适合的建设路径,提升现阶段主流意识形态的吸引力
[Abstract]:With the continuous popularization and development of the Internet, the self-media represented by Weibo and WeChat have gradually integrated into the life of the ordinary people in our country. The self-media has opened a new era of Internet life, and fundamentally subverted the traditional media from top to bottom. One-way mode of information dissemination. The extensiveness of the main body of media communication, the arbitrariness of the content of communication, and the diversity of communication methods have brought new situations and problems to the dissemination and construction of mainstream ideology in our country, especially the emerging right of the media to speak to the mainstream. The influence of network public opinion field is worthy of further study. On the basis of studying the domestic and foreign frontier theoretical achievements, the paper clearly defines the concepts and characteristics of the self-media and the mainstream ideology of socialism. This paper analyzes the characteristics of the elements of self-media communication and emphasizes on the systematic division of the main body of self-media communication, and summarizes and combs the important interpretations of ideology theory of the Marxist-Leninist classic writers and the Chinese Communists in different historical periods. Since the 18th National Congress of the Party, General Secretary Xi Jinping has repeatedly stressed the importance of mastering the right to speak on the Internet and creating a good atmosphere of public opinion on the Internet. Under the guidance of new ideas and new ideas, The construction of mainstream ideology of self-media platform in China has made a preliminary development. On the one hand, it extends the monism of the mainstream ideology to the media space, at the same time, it innovates the mode of communication of the diversified ideology and the multi-dimensional discourse platform, on the other hand, The media era has created a new atmosphere for the construction of mainstream ideology, expanded new ways, and cultivated the new consciousness of ordinary users of self-media, which has created a favorable environment for the construction of mainstream ideology in the era of self-media. Although the mainstream ideology construction of self-media platform has made some achievements, due to the weakness of self-media and imperfect supervision and other reasons, in the face of foreign technology, language monopoly, With the impact of the pluralistic trend of thought and the threat of the domestic network murmur, the mainstream ideology will also have a failure in leading public opinion, such as "aphasia" and "loss of power" in the media platform. The active adaptability of mainstream ideology and the control of public opinion are overstretched. Since the media era, the construction of mainstream ideology communication is based on the carrier, the communication concept, the mode of discourse are significantly different from the traditional media, so it is necessary to enhance the influence and inspiration of mainstream ideology in the self-media platform. We should not only draw lessons from the traditional ways and methods of mainstream ideology construction, but also select suitable construction paths according to the characteristics of media platform, so as to enhance the attraction of mainstream ideology at the present stage.
【学位授予单位】：东北农业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D64

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