社会主义核心价值观在农村传播的渠道与效果研究——对湖南衡阳市、永兴县、绥宁县部分农村的调查
发布时间：2019-06-14 22:48
【摘要】：调查发现,农村居民的媒介使用习惯直接影响其对社会主义核心价值观的认知。当前农村居民使用的主要媒介仍是传统媒体中的电视,然而以手机和电脑为代表的新媒体在农村居民中的使用率正不断提高。随着大众媒介对社会主义核心价值观传播力度的增大,多数农村居民已经知悉并能够使用社会主义核心价值观的概念,这或多或少影响到他们的日常行为。由于受制于诸多复杂因素,总的来说,社会主义核心价值观在农村的传播效果仍不理想,有必要通过强化文化认同、改进电视传播、增强网络传播力、创新三级宣教模式来提升。
[Abstract]:It is found that the media use habits of rural residents directly affect their cognition of socialist core values. At present, the main medium used by rural residents is still television in traditional media, but the use of new media represented by mobile phones and computers is increasing among rural residents. With the increase of the dissemination of socialist core values by the mass media, most rural residents have known and been able to use the concept of socialist core values, which more or less affects their daily behavior. Due to many complex factors, generally speaking, the communication effect of socialist core values in rural areas is still not ideal, so it is necessary to enhance the cultural identity, improve TV communication, enhance the power of network communication and innovate the three-level propaganda model.
【作者单位】： 湖南师范大学新闻与传播学院;
【基金】：湖南师范大学社会主义核心价值观研究院开放项目“湖南农村地区社会主义核心价值观传播与影响机制研究”(2016HX02)
【分类号】：G206;D64
，
本文编号：2499758
[Abstract]:It is found that the media use habits of rural residents directly affect their cognition of socialist core values. At present, the main medium used by rural residents is still television in traditional media, but the use of new media represented by mobile phones and computers is increasing among rural residents. With the increase of the dissemination of socialist core values by the mass media, most rural residents have known and been able to use the concept of socialist core values, which more or less affects their daily behavior. Due to many complex factors, generally speaking, the communication effect of socialist core values in rural areas is still not ideal, so it is necessary to enhance the cultural identity, improve TV communication, enhance the power of network communication and innovate the three-level propaganda model.
【作者单位】： 湖南师范大学新闻与传播学院;
【基金】：湖南师范大学社会主义核心价值观研究院开放项目“湖南农村地区社会主义核心价值观传播与影响机制研究”(2016HX02)
【分类号】：G206;D64
，
本文编号：2499758
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