在线医疗信息服务的用户行为规律及实证研究

发布时间：2018-02-27 19:47

本文关键词： 在线医疗信息服务行为规律使用意愿结构方程模型　出处：《南昌大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着经济高速发展,温饱已经不再是人们的首要追求。物质生活极其丰富的时代,忽略了身体的健康,导致疾病随之而来,但我国医疗资源不足、分配不均衡等问题长期存在,使得人们看病难。在线医疗作为一项新兴的医疗模式引发关注,其便捷性能很大程度解决看病难的问题。本文对在线医疗信息服务的用户进行了调查研究,期望发现其行为规律,并且,针对用户使用在线医疗信息服务意愿的影响因素进行了结构方程模型分析。在线医疗信息服务的发展好坏对我国医疗模式的改革至关重要,承载着医疗从业人员、相关研究机构、用户等的期望。本文在对用户的医疗行为进行研究,发现了收入与年龄会影响到付费咨询行为。随后根据用户的各项特征对用户群体进行聚类,挖掘出了五类用户群体,并分析了每一类用户群体的医疗行为规律。本文阅读分析大量文献后,根据相关理论依据构建了用户使用在线医疗信息服务意愿模型,使用结构方程模型方法对所构建模型进行验证,数据来源于问卷调查,并根据修正指数进行模型修正,得出了如下结论:隐私安全、信任程度、医疗效果、感知收益、交互设计对用户使用意愿都有正向影响,其中,医疗效果因素发挥的作用最大。最后,根据用户医疗行为规律与模型结果对在线医疗平台提出了相对应的建议。本文的主要创新点表现在:从型人的角度对医疗用户群体聚类,分析各类用户群体的医疗行为规律;从在线服务医生和在线用户之间的交互的角度,探讨用户的满意度,这在满意度分析上克服了指标体系测量的权重主观性问题;从信息行为认知的角度,探讨了在线用户的医疗信息接受或发送的关系,这种探讨为信息行为量化分析提供了新的思路。
[Abstract]:With the rapid development of economy, food and clothing are no longer the primary pursuit of people. In the era of extremely rich material life, the health of the body has been neglected and the disease has followed. However, the problems of insufficient medical resources and uneven distribution have long existed in our country. As a new medical model, online medical treatment attracts much attention, and its convenience largely solves the problem of medical difficulty. This paper investigates and studies the users of online medical information service. The author expects to find out the behavior rules, and analyzes the influence factors of users' willingness to use online medical information service by structural equation model. The development of online medical information service is of great importance to the reform of medical model in China. Carrying the expectations of medical practitioners, relevant research institutions, users, etc. This paper is studying the medical behavior of users, Found that income and age affect the behavior of paid counseling. Then according to the characteristics of users to cluster the user groups, mining out five categories of user groups, After reading and analyzing a large number of literatures, this paper constructs a model of users' willingness to use online medical information services according to the relevant theoretical basis. The structural equation model is used to verify the model. The data comes from the questionnaire, and the model is revised according to the correction index. The conclusions are as follows: privacy security, degree of trust, medical effect, perceived income, etc. Interaction design has a positive impact on the user's willingness to use, among which, the medical effect factor plays the most important role. Finally, According to the law of medical behavior of users and the results of the model, the corresponding suggestions to the online medical platform are put forward. The main innovations of this paper are: clustering the medical user groups from the perspective of type people, and analyzing the law of medical behavior of all kinds of user groups; From the perspective of interaction between online service doctors and online users, this paper discusses user satisfaction, which overcomes the subjective problem of weight measurement in satisfaction analysis, and from the perspective of information behavior cognition, This paper discusses the relationship between receiving and sending medical information of online users, which provides a new idea for quantitative analysis of information behavior.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：R-05;G252

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