图书馆移动阅读用户接纳行为影响因素研究

发布时间：2018-03-08 14:18

本文选题：图书馆　切入点：移动阅读　出处：《图书情报工作》2017年15期 　论文类型：期刊论文

【摘要】：[目的/意义]移动互联网技术和信息消费的发展为图书馆移动阅读发展提供了良好条件,研究图书馆移动阅读服务的用户接纳行为影响因素对推动图书馆移动服务功能建设有重要意义。[方法/过程]基于TAM和ISSM,构建图书馆移动阅读影响因素模型,运用问卷调查法和结构方程法,针对典型用户群体发放问卷,进行数据分析。[结果/结论]数据分析结果表明,感知易用性、感知有用性、信息有用性、内部环境质量、外部环境质量均对移动服务阅读使用态度产生正向影响,信息时效性对用户采纳态度不产生影响;用户移动服务阅读使用态度对移动服务阅读采纳行为产生正向影响。分析结果可为我国公共图书馆和高校图书馆了解移动阅读中的用户行为特征,采取相应的转型升级策略起到一定的指导作用。
[Abstract]:[purpose / significance] the development of mobile Internet technology and information consumption has provided good conditions for the development of mobile reading in libraries. It is important to study the influencing factors of user acceptance behavior in library mobile reading service. [methods / process] based on TAM and ISSM, the model of influencing factors of library mobile reading is constructed. By using the method of questionnaire and structural equation, the data analysis is carried out for typical user groups. [results / conclusions] data analysis results show that perceived usability, perceived usefulness, information usefulness, internal environmental quality, The quality of external environment has a positive effect on the attitude of mobile service reading, while the timeliness of information has no effect on the attitude of user adoption. The user's reading attitude of mobile service has a positive effect on the adoption of mobile service reading. The results of the analysis can help public libraries and university libraries to understand the characteristics of user behavior in mobile reading. Adopt the corresponding transformation and upgrade strategy to play a certain guiding role.
【作者单位】：吉林大学管理学院;吉林大学大数据管理研究中心;
【基金】：国家自然科学基金面上项目“信息生态视角下新媒体信息消费行为机理及服务模式创新研究”(项目编号:71673108) “吉林大学高峰学科(群)建设项目”研究成果之一
【分类号】：G252

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