基于价值链视角的陕西历史博物馆文创产品开发研究

发布时间：2018-03-21 17:42

本文选题：博物馆文创产品　切入点：价值链创新　出处：《西安建筑科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着文化创意理念的日益普及,文化创意产业与相关产业融合发展的“文创+”模式,正在成为城市提升文化软实力与创新活力的重要原动力。对于每一个城市而言,博物馆既是地域名片,同时也是地方独一无二的文化IP。博物馆这个神秘又深厚的代名词正在顺应时代的发展,与文化创意产业碰撞出了火花,博物馆文化创意产品应运而生。博物馆文创产品是由博物馆文化产品通过与文化创意产业相结合而出现的,是博物馆文化传承与传播的载体之一,是博物馆满足公众文化需求的新方式,博物馆文创产品开发必将成为博物馆发展的重要方向之一。论文以陕西历史博物馆为对象,以价值链分析与创新为路径,清晰界定了博物馆文化创意产品开发的价值链由文化挖掘、创意设计、文创制作、文创销售、文化消费五个环节构成,并且分析了价值增值环节中存在的问题。接着在此基础上运用“互联网+”思维以及众创模式创新出博物馆文创产品开发价值网模型。有效地将传统价值链下博物馆文创产品单线式开发转化为四大平台与两大主线,从而充分的调动各种资源加入博物馆文创开发之中。在陕西历史博物馆文创产品开发的实际调研与问题分析之上,通过价值网模型为陕西历史博物馆文创产品开发提供一条可操作、可实践的新路径。提出在文创产品开发中应树立开源思维、在文化挖掘中博物馆应注重文化的真实性、在创意设计中应以创意征集平台的方式提高文创的创新性、在文创制作中进行多维度的授权提高文创制作的专业性、在文创销售中建立博物馆商店联盟提高文创产品销售的多元化。论文创新点:运用价值链理论分析博物馆文创产品开发价值链构成,分析传统价值链下各个环节中的问题;运用“价值网”理论建立博物馆文创开发“价值网模型”。
[Abstract]:With the increasing popularity of the idea of cultural creativity, the "cultural creation" model of the fusion and development of cultural creative industry and related industries is becoming an important driving force for cities to promote cultural soft power and innovation vitality. For every city, The museum is not only a regional business card, but also a unique local culture IP.Museums, a mysterious and profound synonym, are adapting to the development of the times, colliding with the cultural and creative industries. Museum cultural creative products emerge as the times require. Museum cultural products are produced by the combination of museum cultural products and cultural creative industries, and they are one of the carriers of museum cultural heritage and dissemination. It is a new way for museums to meet the cultural needs of the public. The development of museum cultural creation products will become one of the important directions of museum development. This paper takes Shaanxi History Museum as its object, and takes value chain analysis and innovation as its path. Clearly defined the museum cultural creative product development value chain is composed of cultural mining, creative design, cultural creation, Wenchuang sales, cultural consumption, On the basis of the analysis of the problems in the value added link, the author innovates the value net model of the museum product development by using the "Internet" thinking and the crowd-creation mode, which effectively makes the traditional value chain more accessible under the value chain. The single-line development of the museum's Wenchuang products has been transformed into four major platforms and two main lines. In order to fully mobilize all kinds of resources to participate in the cultural development of the museum. On the basis of the actual investigation and problem analysis on the development of cultural creation products of Shaanxi History Museum, Through the model of value net, this paper provides a new path that can be operated and practiced for the development of cultural creation products in Shaanxi History Museum. It is proposed that the open source thinking should be established in the development of Wen Chuang products, and the museum should pay attention to the authenticity of culture in the process of cultural excavation. In creative design, creative solicitation platform should be used to improve the innovation of Wen Chuang. In the article innovation points: using value chain theory to analyze the value chain structure of museum product development, analyze the problems in each link under the traditional value chain; The theory of "value net" is used to establish the "value net model" of museum literature creation and development.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G268.3;G124

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