中国农产品品牌评价研究的内容解析

发布时间：2018-03-23 04:14

  本文选题：农产品品牌评价　切入点：K-means聚类　出处：《数据分析与知识发现》2017年07期 　论文类型：期刊论文

【摘要】：【目的】通过分析中国农产品品牌评价领域的文献题名总结该领域的研究现状。【方法】对该领域的文献题名进行K-means聚类,分析每簇研究的重点内容,分别使用因子分析、多维尺度分析和层次聚类分析进一步解析聚类得到的每簇文献的特点。【结果】文献数量总体呈现"M"型趋势,文献多采用模糊综合法,从多个评价角度集中探讨评价指标体系、评价模型、影响因素等方面。【局限】仅针对题名进行分析,未涉及关键词与摘要文本。【结论】聚类结果较好地揭示了中国该领域的研究现状,但没有反映出种类农产品、Interband品牌评估法相关内容。
[Abstract]:[objective] to summarize the current research situation of Chinese agricultural product brand by analyzing the title of literature in this field. [methods] the title of this field was clustered by K-means, and the key content of each cluster was analyzed, and the factor analysis was used respectively. Multi-dimensional scale analysis and hierarchical cluster analysis were used to further analyze the characteristics of each cluster of documents. [results] the total number of documents showed a "M" trend, and most of the documents used fuzzy synthesis method to discuss the evaluation index system from multiple evaluation points of view. Evaluation model, influencing factors and so on. [limitations] only for the title of the analysis, not involving keywords and abstract text. [conclusion] clustering results better revealed the current situation of research in this field in China. However, it does not reflect the related content of the interband brand evaluation method of the kind of agricultural products.
【作者单位】： 南京大学信息管理学院;江苏省数据工程与知识服务重点实验室(南京大学);
【基金】：国家社会科学基金项目“以创新和质量为导向的哲学社会科学评价体系实证研究”(项目编号:12BTQ037) 国家自然科学基金青年项目“面向学术资源的TSD与TDC测度及分析研究”(项目编号:71503121)的研究成果之一
【分类号】：F323.5;G353.1
，

本文编号：1651844