政务新媒体用户信息采纳行为及关键影响因素识别研究

发布时间：2018-03-26 17:27

本文选题：政务新媒体　切入点：信息采纳模型　出处：《情报理论与实践》2017年10期

【摘要】：[目的/意义]分析政务新媒体用户信息采纳行为,识别其关键影响因素,优化和引导政务新媒体用户信息采纳行为,为政务新媒体运营推广提供理论依据和参考建议。[方法/过程]首先借鉴IAM模型理论,结合政务新媒体特点分析政务新媒体用户信息采纳行为,然后利用文献综述法和DEMATEL方法识别其关键影响因素,最后提出相应的对策和建议。[结果/结论]政务新媒体用户信息采纳分为信息搜寻和整合、信息选择和评价、用户吸收和利用以及采纳后阶段行为4个阶段。信息服务质量、信誉和影响力、用户认知水平、政务信息专业性、信息组织成效、政务功能完整性、媒介影响、用户期望是影响政务新媒体用户信息采纳的关键因素。
[Abstract]:[Objective] the significance of the analysis of the new media / information user adoption behavior, identify the key influencing factors, optimization and guidance of the government new media information user adoption behavior, and provide a theoretical basis and reference suggestions. First method / process based on the IAM model theory as the chief new media promotion operations, combined with the characteristics of the analysis of the chief new media new media the adoption of user information behavior, then using the method of literature review and the DEMATEL method to identify key factors, finally puts forward the countermeasures and suggestions. The corresponding results / conclusions] chief new media information integration for information users adopt divided search and information selection and evaluation, 4 stages of user behavior and the adoption of the absorption and utilization of information. The quality of service, reputation and influence, the user cognitive level, government information professional information, organizational performance, government function integrity, media influence, user expectations is the impact of government The key factors for the adoption of new media users.

【作者单位】：吉林大学管理学院;
【分类号】：G252

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