高校图书馆微信阅读推广现状及改善策略研究

发布时间：2018-04-03 03:38

本文选题：高校图书馆　切入点：微信　出处：《湘潭大学》2017年硕士论文

【摘要】：大学时代是一个人阅读的黄金时期,作为大学生群体阅读资源的主要提供者——高校图书馆,深入开展阅读推广工作以使更多学生加入阅读者队伍是其重要使命。在信息化高速运转的时代,微信作为大学生群体最为青睐的阅读平台之一,深刻改变了大学生的阅读习惯和阅读模式。面对大学生群体不断变化的阅读需求,高校图书馆在阅读推广服务中应该有所创新,高校图书馆应该根据读者需求特征合理开发并利用微信公众平台的功能优势来改善阅读推广服务质量。目前不少高校图书馆开通了微信公众号,通过微信公众平台来推广阅读,微信阅读推广正在不断兴起,并成为高校图书馆阅读推广的一种新形式。本文试图从全国排名前40位的高校的图书馆微信阅读推广现状入手,分析目前高校图书馆微信阅读推广服务取得的进展以及存在的问题,总结经验教训,并提出相关的改进建议,为创新高校图书馆阅读推广形式,提高高校图书馆阅读推广水平,从而推动全民阅读做出应有的贡献。首先,在对图书馆微信阅读推广相关概念内涵阐述的基础上,具体分析了高校图书馆利用微信公众平台开展阅读推广服务的可行性,明确了高校图书馆利用微信公众平台开展阅读推广服务的重要意义。其次,以武书连高校排名为依据,以排名前40位的高校的图书馆为调查样本,通过网络调研和电话咨询的方式,从阅读推广的总体开展情况、阅读推广信息推送时间分布、阅读推广信息推送形式、阅读推广的模式、阅读推广后台管理、阅读推广具体内容、暑期阅读推广情况等方面分析了高校图书馆微信阅读推广的平台运营现状。再次,通过问卷调查的方法,以前40强高校的学生为样本,从用户了解情况、用户使用情况、用户关注目的、用户使用倾向与需求、用户评价等几个方面提炼出用户对高校图书馆微信阅读推广的使用体验和意见建议。通过分析高校图书馆微信阅读推广的平台运营现状和用户服务现状,发现目前高校图书馆微信阅读推广存在服务意识淡薄、宣传力度不足、服务定位不明确、微信平台建设不规范等方面的问题。最后,针对目前高校图书馆微信阅读推广服务存在的问题,从宣传推广、服务定位、平台建设等方面提出了相关的改善策略。
[Abstract]:The university age is the golden period of a person's reading. As the main provider of the college students' reading resources, it is the important mission of the university library to carry out the reading popularization work in order to make more students join the readership.In the era of high speed operation of information, WeChat, as one of the most popular reading platforms for college students, has profoundly changed the reading habits and reading patterns of college students.In the face of the changing reading demand of college students, the university library should innovate in the reading extension service.The university library should reasonably develop and utilize the function advantage of WeChat public platform to improve the quality of reading extension service according to the characteristics of readers' needs.At present, many university libraries have opened the WeChat Official account, through the WeChat public platform to promote reading, WeChat reading promotion is constantly rising, and has become a new form of university library reading promotion.This paper attempts to analyze the progress and existing problems of WeChat reading extension service in university libraries, starting with the current situation of WeChat reading extension in the top 40 universities in China, and sum up the experience and lessons learned.The author also puts forward some suggestions for improvement, which will contribute to the innovation of the forms of reading and extension of university libraries and the improvement of the level of reading and extension of university libraries so as to promote the reading of the whole people.First of all, on the basis of expounding the connotation of the related concepts of the library WeChat reading promotion, this paper concretely analyzes the feasibility of the university library using the WeChat public platform to carry out the reading extension service.This paper clarifies the significance of university library using WeChat public platform to carry out reading extension service.Secondly, based on the ranking of Wu Shulian colleges and universities, and taking the libraries of the top 40 colleges and universities as the survey samples, through the way of network investigation and telephone consultation, from the overall development situation of the reading promotion, the time distribution of pushing the information of the reading promotion,This paper analyzes the current situation of the platform operation of the WeChat reading extension in the university library from the aspects of the push form of reading and extension, the mode of reading promotion, the background management of reading and extension, the concrete content of reading and promotion, the situation of summer reading promotion and so on.Thirdly, through the method of questionnaire, the students of the former top 40 colleges and universities as a sample, from the user to understand the situation, users use the situation, users pay attention to the purpose, user use tendency and needs,User evaluation and other aspects of users to improve the use of the university library WeChat reading experience and suggestions.Based on the analysis of the current situation of the platform operation and user service of the WeChat reading extension in university libraries, it is found that the service consciousness is weak, the propaganda is insufficient, and the service orientation is not clear.WeChat platform construction is not standardized and other aspects of the problem.Finally, in view of the problems existing in the current WeChat reading extension service of university library, this paper puts forward some relevant improvement strategies from the aspects of propaganda and extension, service orientation, platform construction, and so on.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G258.6;G252.17

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