图书馆“微媒体阅读推广”实践与探索——以沈阳师范大学图书馆为例

发布时间：2018-04-03 10:41

本文选题：高校图书馆　切入点：微媒体阅读推广　出处：《图书情报工作》2017年06期

【摘要】：[目的 /意义]微媒体时代,高校图书馆的阅读推广工作面临新的机遇和挑战。如何将微媒体平台与阅读推广有效融合,打造阅读推广微空间,成为高校图书馆共同面对的新命题。[方法 /过程]基于对微媒体阅读推广相关概念、特征、构成要素及发展现状的梳理,结合沈阳师范大学图书馆以及其他高校图书馆的微媒体阅读推广实践,探讨高校图书馆微媒体阅读推广的可持续发展策略。[结果 /结论]高校图书馆的微媒体阅读推广要突破藩篱,聚焦微平台、微内容、微互动和微服务,坚持分众化推广策略,开展互动式阅读推广,提出从空间、内容、用户、功能四大维度构建微媒体阅读推广矩阵,构筑和健全校园阅读生态圈。
[Abstract]:In the era of micromedia, the work of reading promotion of university library faces new opportunities and challenges.How to integrate the micromedia platform and the reading promotion effectively and create the micro-space of the reading promotion has become a new proposition that the university library faces together.[method / process] based on the related concepts, characteristics, constituent elements and development status of micro-media reading promotion, combined with the practice of micro-media reading promotion in Shenyang normal University library and other university libraries,This paper probes into the sustainable development strategy of micromedia reading promotion in university libraries.[results / conclusion] the micromedia reading promotion in university libraries should break through barriers, focus on micro-platforms, micro-content, micro-interaction and micro-service, adhere to the strategy of diversification promotion, carry out interactive reading promotion, put forward from space, content, users,Function four dimensions to construct the micromedia reading promotion matrix, to construct and perfect the campus reading ecological circle.
【作者单位】：沈阳师范大学图书馆;
【基金】：2017年度中国图书馆学会阅读推广项目“图书馆阅读推广的体系拓展与内涵深化研究”(项目编号:YD2016A05) 2017年度辽宁经济社会发展项目“东北振兴视阈下高校图书馆多元化阅读服务研究”(项目编号:2017lslktziglx)研究成果之一
【分类号】：G252.1;G258.6

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