APP交互视角下的大学生移动搜索行为研究

发布时间：2018-06-01 14:16

本文选题：移动搜索 + 大学生　；参考：《中国图书馆学报》2017年03期

【摘要】：在移动搜索日趋普遍和手机应用(APP)数量迅速增长的背景下,研究用户移动搜索行为与APP交互之间的关联,可以掌握用户在移动互联网环境下的搜索习惯,为用户提供更好的移动搜索服务。本文通过对在校大学生15天的手机日志挖掘和调查,分析了大学生的移动搜索会话、查询式与APP交互之间的关系,以及搜索时间、搜索主题与APP类型要素之间的关系。研究发现,大学生在移动搜索会话中,会较多地发生与其他APP的交互,其搜索途径更加丰富,查询式提交过程中的跨应用特征较为明显;大学生使用不同APP以及搜索不同主题信息时,搜索持续时长存在差异;大学生搜索参考类、购物类等信息时会偏向使用垂直类搜索引擎,而使用浏览与搜索类APP和社交类APP时,搜索主题十分广泛;大学生对同一主题类型信息的搜索,搜索时间不同也会影响APP的使用类型。图7。表2。参考文献30。
[Abstract]:With the increasing popularity of mobile search and the rapid increase in the number of mobile applications, the research on the relationship between mobile search behavior and APP interaction can master the search habits of users in the mobile Internet environment. Provide users with better mobile search services. This paper analyzes the relationship between mobile search session, query form and APP interaction, as well as the relationship between search time, search topic and APP type elements. It is found that college students will interact with other APP more frequently in mobile search sessions, and their search approaches are more abundant, and the cross-application features in the process of query submission are obvious. When college students use different APP and search for different subject information, there are differences in the length of search duration, while college students tend to use vertical search engines when searching for reference and shopping information, while using browsing and searching APP and social APP. The search topic is very extensive, and the different searching time for the information of the same subject type will also affect the use type of APP. Figure 7. Table 2. 30 refs.
【作者单位】：武汉大学信息管理学院;
【基金】：国家自然科学基金面上项目“多设备融合的用户网络搜索行为建模与技术实现研究”(编号:71673204) 武汉大学自主科研项目(人文社会科学)“人机交互与协作创新团队”(编号:Whu2016020)的研究成果之一 “中央高校基本科研业务费专项资金”资助~~
【分类号】：G252.7;G645.5

【相似文献】