元分析方法在社会化媒体采纳和使用中的应用探索

发布时间：2018-06-04 01:50

本文选题：社会化媒体 + 用户行为　；参考：《情报理论与实践》2017年09期

【摘要】：[目的/意义]探索元分析方法在社会化媒体用户使用行为影响因素的研究中的应用。从时间维度和要素维度进行统一,从理论的角度系统归纳并梳理了该领域的研究现状和特色。同时也为该领域未来的研究者提供了参考和借鉴。[方法/过程]运用元分析方法,以用户使用社会化媒体的行为为因变量,以现有研究中验证的与用户使用显著相关的各影响因素为自变量,对检索到的79篇国内外相关实证研究进行整合分析。[结果/结论]共有39个影响因素与用户使用社会化媒体的行为显著相关,其中感知趣味性相关程度最高,隐私关注最弱,感知风险与用户使用呈负相关性,而创新性、外向性格、任务特征等与用户使用行为无显著相关性。
[Abstract]:Objective: to explore the application of meta-analysis in the study of influencing factors of social media users' use behavior. From the time dimension and the element dimension unifies, from the theory angle systematically summarizes and combs the research present situation and the characteristic in this field. At the same time, it also provides a reference for future researchers in this field. [methods / processes] using meta-analysis, using the behavior of users using social media as dependent variables, and using the factors that have been validated in existing studies as independent variables that are significantly related to user use, This paper analyzes 79 relevant empirical studies at home and abroad. [results / conclusion] A total of 39 factors were significantly correlated with the behavior of users using social media, in which perceived interest was the highest, privacy was the weakest, perceived risk was negatively correlated with user use, but innovative. There was no significant correlation between extroversion and task characteristics.
【作者单位】：南通大学管理学院;南京理工大学经济管理学院;南京大学信息管理学院;
【基金】：江苏高校哲学社会科学研究项目“数字原住民社会化媒体使用行为的纵向研究”(项目编号:2015SJB631) 江苏省社会科学基金项目“数字移民的信息生成和传播能力研究”(项目编号:13XWC015)的成果
【分类号】：G353.1

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