“水深鱼极乐,林茂鸟知归”——大学校园分众阅读推广探索

发布时间：2018-06-10 16:26

  本文选题：分众学说 + 阅读推广　； 参考：《图书馆论坛》2017年11期

【摘要】：文章概述分众阅读推广的概念和特点,分析大学校园分众阅读推广探索的必要性。调查分析大学校园分众阅读推广案例,建议打造"入学季""校庆季""毕业季"阅读推广系列活动,构建阅读推广长效机制;建设分众导读资源库;建立阅读推广协同机制和阅读推广活动效益评价机制;巧用互动宣传模式。
[Abstract]:This paper summarizes the concept and characteristics of focus reading promotion, and analyzes the necessity of college campus focus reading promotion. Based on the investigation and analysis of the case of college campus focus reading promotion, it is suggested to build a series of reading and promotion activities in "entrance season", "school anniversary season" and "graduation season", to construct a long-term mechanism of reading promotion, to build a pool of resources for guiding reading. The cooperative mechanism of reading promotion and the mechanism of evaluating the benefit of reading promotion activities are established, and the interactive propaganda mode is used skillfully.
【作者单位】： 南京大学信息管理学院;
【基金】：国家社会科学基金重点项目“高等院校校园阅读氛围危机干预研究”(项目编号:16BTQ001)研究成果
【分类号】：G252.1;G258.6
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本文编号：2003857