上海市高学历老年人数字阅读行为及其影响因素研究

发布时间：2018-06-10 19:25

本文选题：高学历老年人 + 数字阅读　；参考：《华东师范大学》2016年硕士论文

【摘要】：在当前社会老龄化越趋明显的背景下,中老年网民数量逐年增加,数字媒介的使用意愿大大增强；同时,中老年网民群体整体学历层次、受教育程度的提高,使得这些高学历老年人有较为强烈的阅读需求,且阅读方式逐渐从传统的纸质阅读向新型的数字阅读发生了转移。基于此,对于高学历老年人群体数字阅读行为现状的研究以及对其影响因素的剖析显得格外重要。为了更好地了解高学历老年人群体数字阅读行为的现状,笔者基于创新扩散理论,从人口变量、心理变量和社会变量这三个方面对高学历老年人数字阅读行为提出了8点研究假设。为了对前期的假设进行验证,笔者通过抽样调查和半结构式访谈的研究方法,对上海市60岁及以上的高学历老年人数字阅读行为现状及影响因素进行实证研究。通过数据测量、因子分析和多元阶层回归分析,笔者发现当前高学历老年人数字阅读行为具有读物接触率、数字阅读时长皆低于普通学历老年人,数字阅读行为出现学历倒挂现象的特点。同时社会变量中阅读人文环境对高学历老年人的负向和正向影响最为显著。为了探寻阅读人文环境如何影响高学历老年人采纳和使用数字阅读的行为,笔者结合半结构式访谈研究得出的结果,整理和归纳出以下五个成因：第一、数字阅读缺少人文情怀,高学历老年人担忧碎片化阅读将导致深度思考的丧失；第二、高学历老年人拒绝被消费社会而“消费”从而成为“单向度的人”；第三、面对信息爆炸的时代,高学历老年人显得无所适从,同时在数字阅读使用上存在障碍,进而拉大了数字鸿沟；第四、全民娱乐化的时代有效填补高学历老年人空虚的退休生活；第五,社交化阅读扩大高学历老年人的线上社交圈。
[Abstract]:Under the background of the current aging society, the number of middle-aged and elderly netizens increases year by year, and the willingness to use digital media is greatly enhanced. At the same time, the whole educational level and education level of the middle-aged and elderly netizens are improved. These elderly people with higher education have a strong reading demand, and the way of reading gradually changes from the traditional paper reading to the new digital reading. Based on this, it is very important to study the current situation of digital reading behavior of senior citizens with higher education and to analyze its influencing factors. In order to better understand the current situation of digital reading behavior of the elderly with higher education, the author based on innovation diffusion theory, from the population variables, Psychological variables and social variables put forward 8 hypotheses on the digital reading behavior of the elderly with higher education. In order to verify the hypothesis in the early stage, the author conducts an empirical study on the current situation and influencing factors of digital reading behavior of the elderly aged 60 and above in Shanghai by sampling investigation and semi-structured interview. Through data measurement, factor analysis and multilevel regression analysis, the author found that the current digital reading behavior of the elderly with higher education has a reading contact rate, and the length of digital reading is lower than that of the elderly with ordinary education. Digital reading behavior appears the phenomenon of upside down the phenomenon of academic qualifications. At the same time, the negative and positive effects of reading humanistic environment on the elderly with higher education are most significant in social variables. In order to find out how the humanistic environment of reading affects the behavior of adopting and using digital reading in the senior citizens with higher education, the author combines the results of the semi-structured interview research and concludes the following five causes: first, Digital reading lacks humanistic feelings, and the elderly with higher education are worried that fragmented reading will lead to the loss of deep thinking; second, the highly educated elderly people refuse to be "consumed" by the consumer society and thus become "unidirectional people"; third, In the era of information explosion, the elderly with higher education seem at a loss, at the same time, there are obstacles in the use of digital reading, thus widening the digital divide; fourth, the era of national entertainment effectively fills up the empty retirement life of the elderly with higher education; Fifth, socialize reading to expand the online social circle of the elderly with higher education.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G250.7;G252.17

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