分众传播视域下档案网站信息服务研究

发布时间：2018-06-27 02:56

本文选题：档案网站 + 分众传播　；参考：《南昌大学》2017年硕士论文

【摘要】：网络信息技术的飞速发展,使得传统的一对多的大众传播模式已经不能适应用户差异化的信息需求,分众传播便应用而生。档案网站作为档案馆资源服务的新平台,必然要适应这一时代趋势。当前档案信息数字化资源的建设和网络化信息服务的成果在一定程度上为其开展分众服务创造了条件,但还存在不足之处,如网站信息待序化、检索功能待强化、传播模式线性化、网页更新待速化等。NARA网站作为分众传播的典范,在进行分众传播的同时对检索功能、互动功能、网页更新维护等方面都进行了强化,对我国档案网站开展分众服务有很大的借鉴意义。因此,在分析NARA网站分众服务建设的基础上,结合我国实际情况,提出了分众时代我国档案网站的服务提升策略。基本步骤为“进行用户分组——整合信息资源——策划服务方案——完善检索功能——建立反馈机制”。同时,为保障服务的顺利开展和运行,从人才、资金和安全等方面提出了保障措施。
[Abstract]:With the rapid development of network information technology, the traditional one-to-many mode of mass communication can no longer meet the needs of users' differentiated information. Archives website, as a new platform of archives resource service, must adapt to the trend of the times. At present, the construction of archival information digitized resources and the achievements of network information service have created the conditions for it to develop the focus service to some extent, but there are still some shortcomings, such as the website information to be ordered, the retrieval function to be strengthened. As a model of focus communication, the NARA website strengthens the retrieval function, interactive function, page update and maintenance, etc. For our country archives website to carry out the focus service has the very big reference significance. Therefore, on the basis of analyzing the construction of the focus service of NARA website, combined with the actual situation of our country, this paper puts forward the service promotion strategy of the archives website of our country in the focus era. The basic steps are: "grouping users-integrating information resources-planning services-perfecting retrieval functions-establishing feedback mechanisms". At the same time, in order to ensure the smooth development and operation of the service, security measures are put forward from the aspects of personnel, funds and security.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G270.7

【参考文献】