面向企业提供竞争情报咨询服务的案例分析

发布时间：2018-10-17 07:07

【摘要】：[目的/意义]通过实际案例分析介绍面向企业提供竞争情报咨询服务的要点,为竞争情报学术研究与应用服务工作提供参考。[方法/过程]某风电装备制造企业用户拟对关键零部件产品进行投资决策,委托外部专业机构提供基于技术评估的竞争情报决策咨询服务。根据这一案例,介绍了项目背景与用户需要帮助求解的问题,介绍了操作完成项目的方法过程,特别是一手信息收集方法和过程。从用户需求、信息收集、信息分析三个方面,对案例进行了理论分析。[结果/结论]基于案例操作的关键环节,归纳总结了面向企业用户提供竞争情报咨询服务的要点,以及需要具备的重要能力。要点主要包括深刻理解用户需求、高质量收集一手信息、高质量信息分析形成高质量竞争情报。需要具备两项最重要的能力,一是具备与目标产业内专业人士对话的能力,二是具备竞争情报理论方法在求解企业用户给定具体问题情境下的高专业性实际操作应用能力。
[Abstract]:Objective / significance: to introduce the main points of providing competitive intelligence consulting service to enterprises through practical case analysis, and to provide reference for the academic research and application service of competitive intelligence. [method / process] the users of a wind power equipment manufacturing enterprise intend to make investment decisions on key parts and components, and entrust external professional organizations to provide competitive intelligence decision-making consulting services based on technical evaluation. According to this case, this paper introduces the project background and the problem that the user needs to help solve, and introduces the method and process of operation to complete the project, especially the method and process of collecting primary information. The case is analyzed theoretically from three aspects: user demand, information collection and information analysis. [results / conclusion] based on the key links of case operation, the key points of providing competitive intelligence consulting service to enterprise users are summarized and the important capabilities needed to be possessed are summarized. The main points include a deep understanding of user needs, high quality primary information collection, and high quality information analysis to form high quality competitive intelligence. It is necessary to have two most important abilities, one is to have the ability to talk with the professionals in the target industry, and the other is to have the ability of highly professional practical application of competitive intelligence theory and method in solving the given specific problems of enterprise users.
【作者单位】：中国科学技术信息研究所;
【分类号】：G358

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