网络公共信息服务社会信任的影响因素研究

发布时间：2018-11-28 14:44

【摘要】：信任是影响公众选择并持续利用网络公共信息服务的重要依据。基于利益相关者理论,本文从原始服务提供者信任、合作者信任和传播者信任三个维度出发,确定影响公众信任网络公共信息服务的直接因素,并基于人际影响、服务质量与制度保障等不同信任基础构建研究模型。研究结果发现,公众对原始服务提供者的信任始终是影响公众信任网络公共信息服务的重要依据,同时,传播者信任与合作者信任也在一定程度上影响公众对网络公共信息服务的信任。此外,这一过程中,公众对不同服务主体的信任基础逐渐从人际影响向服务质量与制度保障转变,其中,以制度保障的影响更为显著。因此,可以通过多种路径增强公众对网络公共信息服务的社会信任水平,改善网络公共信息服务的使用现状。
[Abstract]:Trust is an important basis for public choice and continuous use of network public information services. Based on stakeholder theory, this paper determines the direct factors that affect public trust in public information services based on the three dimensions of original service provider trust, collaborator trust and communicator trust, and based on interpersonal influence. The research model of different trust foundation such as service quality and system guarantee. The results show that the public trust in the original service provider is always the important basis to influence the public trust in the network public information service, at the same time, To some extent, the trust of communicators and collaborators also affects the trust of the public to the network public information services. In addition, in this process, the trust base of the public towards different service subjects gradually changes from interpersonal influence to service quality and institutional guarantee, among which, the influence of institutional security is more significant. Therefore, the social trust level of network public information service can be enhanced through various paths, and the current situation of using network public information service can be improved.
【作者单位】：华中师范大学信息管理学院;武汉大学信息管理学院;
【基金】：中央高校基本科研项目“网络公共信息服务信任的前置因素研究”(编号:CCNU16A03030) 中国博士后科学基金特别资助项目“开放教育资源对社会信息公平的影响机制研究”(编号:2017T100566)的研究成果之一~~
【分类号】：G252

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