个人云存储服务使用意愿影响因素实证研究
发布时间：2018-12-29 19:21
【摘要】：文章以技术接受模型、信息系统成功模型、使用与满足理论为基础,并引入感知流行性变量,构建个人云存储服务使用意愿影响因素模型。通过问卷调查的方式搜集了268份有效样本数据,并运用结构方程模型方法进行实证研究。结果发现:系统质量、感知流行性通过感知有用性和感知易用性的中介作用对使用意愿产生正向显著影响;信息需求正向显著影响感知有用性;社交需求对感知有用性无影响,服务质量对感知有用性与感知易用性影响不显著;感知有用性与感知易用性都正向显著影响用户使用意愿,且感知有用性的作用更强。
[Abstract]:Based on the technology acceptance model, the information system success model, the theory of usage and satisfaction, and the introduction of perceived epidemic variables, this paper constructs a model of influencing factors of personal cloud storage service's willingness to use. 268 valid sample data were collected by questionnaire, and an empirical study was carried out by using structural equation model method. The results show that system quality and perceived popularity have a positive and significant impact on the willingness to use through the mediating role of perceived usefulness and perceived usability, while information requirements have a positive and significant impact on perceived usefulness. Social needs have no effect on perceived usefulness, while quality of service has no significant effect on perceived usefulness and perceived usability. Both perceived usefulness and perceived usability positively affect users' willingness to use, and perceived usefulness plays a more important role.
【作者单位】： 武汉大学信息管理学院;
【分类号】：G252
本文编号：2395277
[Abstract]:Based on the technology acceptance model, the information system success model, the theory of usage and satisfaction, and the introduction of perceived epidemic variables, this paper constructs a model of influencing factors of personal cloud storage service's willingness to use. 268 valid sample data were collected by questionnaire, and an empirical study was carried out by using structural equation model method. The results show that system quality and perceived popularity have a positive and significant impact on the willingness to use through the mediating role of perceived usefulness and perceived usability, while information requirements have a positive and significant impact on perceived usefulness. Social needs have no effect on perceived usefulness, while quality of service has no significant effect on perceived usefulness and perceived usability. Both perceived usefulness and perceived usability positively affect users' willingness to use, and perceived usefulness plays a more important role.
【作者单位】： 武汉大学信息管理学院;
【分类号】：G252
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